2015-05-29-第一太平戴维斯-亚太区酒店销售与投资市场简报2015年第一季度_4页_1mb

报告摘要

Total hotel investment sales in the Asia-Pacific region for the first quarter of 2015 amounted to approximately $1.4 billion, representing a 43.9% decrease compared to $24.9 billion in the same period of 2014. This shift underscores a focus on core assets, with investors potentially shifting toward non-core markets for higher returns.

Japan: Dominated the region, accounting for 44.2% of total investments with $6.185 billion in transactions, up 26.3% year-over-year. Most deals were domestic, led by Japanese buyers, with a significant number occurring outside major capitals like Tokyo and Kyoto.
Australia: The second-largest market in terms of transaction value, contributing 24.5% of APAC's investments at $3.43 billion. Activity includes deals in cities like Brisbane and Gold Coast, with a notable increase in volume.
China: Investment slowed considerably, with only four transactions totaling around $3.57 million, primarily in second-tier cities. Challenges include oversupply and lower average daily rates (ADR), pushing some investors to seek opportunities abroad.

The market saw increased interest in secondary cities, such as non-capital areas in Japan and China, due to higher potential returns and improved investor confidence following economic recovery.
Highlighted transactions include large deals like the sale of the Sotestsu Hotel in Tokyo for $83.5 million per room, and the acquisition of hotels in Australia by Chinese and other international firms.

Prospects remain positive for Asian non-core and secondary markets, as core cities face supply-demand imbalances and compressed yields.
Australia and New Zealand are expected to maintain strong investment appeal due to stable institutional environments and steady demand.
Overall confidence supports continued investment flow, with a strategic move away from saturated core areas.

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