2023年第二季度游客洞察（英）-14页_10mb

报告摘要

Confidence Growth: Traveler confidence continues to increase, with optimism highlighted by China lifting pandemic restrictions, leading to significant search demand for Asia Pacific destinations.
Search Trends: Global searches rose 25% quarter-over-quarter (QoQ), and Asia Pacific searches showed a 65% year-over-year (YoY) increase. Domestic searches for warmer weather destinations are thriving, with US travelers showing strong interest in Hong Kong, Taiwan, and China.
Search Windows: Long-term searches increased by 30% QoQ, with the 91-180-day window seeing 60% QoQ growth in Europe, Middle East, and Africa (EMEA).
Mid-Year Getaways: Searches for June-September travel grew 50% YoY, driven by Asia Pacific and Europe. Top destinations include Cancun, Palma de Mallorca, Denpasar, and Barcelona. Vacation rental trends favor beach locations.
Consumer Demand: Over 83% of travelers plan to travel more than last year to make up for missed opportunities. Leisure travel is up, and many seek relaxation and rest.
Travel Rewards: Popular, 95% of travel reward members plan leisure trips; 77% are attracted to flexible rewards programs.

Q3 2023 could be a pivotal period with high travel intention, offering opportunities for providers to capture growing demand.

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