ThinkNow-2017汽车购买趋势及习惯报告（英文版）-16页-2mb

报告摘要

ThinkNow Drive™ 2017 Automobile Buying Trends & Habits Report Summary

Core Content

This report presents findings from an online survey conducted by ThinkNow Research in March 2017, focusing on the automotive buying trends and habits of African-Americans, among other ethnic groups. The survey aimed to understand consumer preferences, information sources, and key attributes that influence vehicle purchase decisions.

Key Findings

Purchase Horizon

Two-thirds of consumers surveyed are thinking about a vehicle purchase within the next 12 months.
African-Americans and Asians are the most likely to say they will be purchasing a vehicle within the next 12 months.

Purchase New vs. Used

The majority of all groups are considering new vehicles.
Hispanics and African-Americans are significantly more likely than average to be considering used vehicles.

Body Style Preferences

Sedans, small SUVs, and compacts are similarly appealing across ethnic groups.
Hispanics show significantly higher interest in pickup trucks.

Information Sources

Websites are the leading source of information about buying or leasing a new car for all ethnic groups.
African-Americans are more likely than average to also rely on print media.

Important Attributes in a New Vehicle Purchase

The top 5 attributes most important when purchasing a vehicle are:
- Safety
- Fuel efficiency
- Reliability
- Value for the money
- Technology features
Asians place significantly more importance on high-quality vehicles with less emphasis on interior space or cargo capacity.
Hispanics place relatively high importance on interior space and prestige.

Vehicle Functionality and Engine Power

Vehicle functionality and engine power are the most important features.
Hispanics and Asians place more importance on engine power than whites.
Asians also value navigation or GPS systems more than sound systems, entertainment systems, or voice controls.

Engine Preference

The majority still prefer gas engines.
African-Americans show the lowest interest in hybrid vehicles, though they are just as interested in electric or hydrogen-powered engines.

Reason for Engine Preference

Cost and performance drive preference for gas engines among whites and African-Americans.
Asians prefer gas engines due to cost considerations.
Environmental and sustainability values are the main drivers for preferring alternative engine power sources.

Comfort with New Auto Technology

New auto technology innovation is generally not very comfortable for most consumers.
Asians are more comfortable with semi-autonomous driving than with fully autonomous driving or fully autonomous ride sharing vehicles.

Demographics

Sample Profile

Metric	Hispanics (n=512)	White (n=261)	African-American (n=262)	Asian (n=226)
Male	51%	50%	48%	47%
Female	49%	50%	52%	53%
Mean age	37	42	39	39
Age Group (18 to 34)	46%	34%	41%	39%
Age Group (35 to 64)	54%	66%	59%	61%
Census Region
- Northeast	15%	19%	17%	21%
- Midwest	9%	26%	17%	12%
- South	37%	35%	57%	23%
- West	40%	20%	9%	44%
Household Income
- Under $40,000 (Net)	43%	27%	47%	23%
- $40K – $79K (Net)	33%	29%	29%	26%
- $80K plus (Net)	21%	36%	18%	42%
Median income ($000)	$45	$68	$40	$75
Educational Attainment
- Not high school graduate	4%	4%	5%	2%
- High school grad/GED	18%	15%	22%	8%
- Some college/AA/Trade	42%	35%	41%	28%
- BA/BS or higher	36%	46%	32%	62%