ThinkNow-2017接种疫苗报告（英文版）-18页-2mb

ThinkNow Vaccination Report Summary (2017)

Core Content

The ThinkNow Vaccination Report (2017) provides insights into vaccination habits across different age groups and race/ethnic segments in the United States. The study is based on an online omnibus survey conducted in March 2017, targeting individuals aged 18-64. The total sample size was 1261, with sub-samples for Whites (261), Hispanics (512), African-Americans (262), and Asian-Americans (226).

Key Findings

Vaccination Habits by Age Group

• Millennials are less likely to vaccinate children under two years of age according to recommended schedules.
• Millennial Non-Hispanic White parents are the least likely to follow the early childhood vaccination guidelines.
• Among the 15% of parents who do not vaccinate according to schedule, most still vaccinate but on a longer schedule.

HPV Vaccine Compliance

• Asian parents are the least likely to follow CDC guidelines for the HPV vaccine.
• 83% of Millennial parents are likely to follow CDC guidelines for the HPV vaccine, compared to 78% for the early childhood vaccine schedule.
• Among the 16% of parents who do not vaccinate for HPV according to schedule, 4 out of 10 are unsure about what to do.

Main Viewpoints

• Vaccination adherence varies significantly across age groups and ethnicity.
• Millennials show lower vaccination rates for young children, particularly among Non-Hispanic White parents.
• Perception of necessity is the top reason for not vaccinating, indicating a lack of awareness or belief in the importance of vaccines.
• HPV vaccine compliance is lower among Asian parents, suggesting potential cultural or informational barriers.
• There is a disconnect between vaccine adherence and actual knowledge or understanding among some parents.

Key Information

Survey Method

• Conducted online via ThinkNow Research's Omnibus Study.
• Field Timing: March 2017.
• Regional Coverage: National.

Demographics

• Base Sizes:
  • Whites: 261
  • Hispanics: 512
  • African-Americans: 262
  • Asian-Americans: 226
• Total Sample Size: 1261.
• Target Group: Parents with children under 18 at home.

Services Offered

• ThinkNow Research provides quantitative and qualitative services, including:
  • Online Panel research
  • Intercepts
  • Phone research
  • Online Market Research Communities
  • Concept and Copy Testing
  • Advertising Effectiveness
  • Website Usability Studies
  • Omnibus Surveys
  • Attitudes & Usage
  • Product Testing
  • Online & Offline Qualitative Research

Additional Insights

• Gender and age also influence vaccination habits, with statistically significant differences noted.
• Employment status and education level (e.g., college graduate or more) are additional demographic factors considered.
• Median household income is also a variable included in the study.

Conclusion

The report highlights significant disparities in vaccination adherence based on age, race/ethnicity, and gender. It underscores the need for targeted education and outreach to address perceptions of necessity and information gaps, especially among millennial parents and Asian parents. ThinkNow Research's comprehensive approach to market research, including specialized panels and mixed-mode methodologies, makes them a valuable resource for understanding consumer behavior in diverse and complex markets.