品牌价值-卡塔尔最有价值和最强大品牌的10强2024年度报告（英）-2024.4-33页_20mb

Qatar's top brands continue their growth trajectory in 2024. QNB remains the most valuable and strongest Qatari brand, achieving a brand value of $8.4 billion and a Brand Strength Index score of 85.9/100, up 10% from the previous year. QatarEnergy, the national energy company, recorded the highest growth rate with an 82% increase in brand value due to the integration of its subsidiary, Qatargas.

The banking sector remains dominant, with five brands in the top ten, which includes QNB, Qatar Islamic Bank, and Commercial Bank. Qatar Airways (ranked 3rd overall) and Ooredoo (ranked 5th) are the other top non-banking brands. QNB's success is driven by its financial performance, regional leadership, and focus on digital innovation and sustainability.

QNB Group Senior Executive Vice President, Heba Ali Al Tamimi, emphasizes that sustainability plays a crucial role in the bank's strategy. She noted that sustainability and ESG (Environmental, Social, and Governance) factors are embedded in QNB's purpose, strategy, and operating model. The bank aligns with international frameworks like the UN Sustainable Development Goals and aims to lead in ESG financing within Qatar and the broader region.

Looking ahead, key trends that brands should consider include digital transformation, open banking, cybersecurity, and sustainable investing. Adapting to these trends will be vital for capitalizing on future growth opportunities.

Brand Finance's methodology for brand valuation is rigorous and data-driven, incorporating market research, financial projections, and expert analysis. The firm is recognized as a leader in the industry, providing insights that help businesses and organizations bridge the gap between marketing and finance.

Overall, Qatar's brand ecosystem shows resilience and strength, with companies focusing on innovation, sustainability, and strategic positioning to maintain leadership in the regional and global markets.