品牌价值-新加坡最有价值和最强大品牌100强的2024年度报告（英）-2024.4-41页_25mb

Singapore's economy has demonstrated resilience in fostering brand growth, with total brand value reaching approximately SGD98.2 billion in 2024. Growth was primarily fueled by acceleration in domestic consumption and expansion of financial services. DBS emerged as the most valuable and strongest brand for the 12th consecutive year, with its market value increasing by 5% to SGD11 billion and its Brand Strength Index (BSI) score reaching 88.0 points.

Marina Bay Sands secured the second spot both in terms of market value, up to SGD6.2 billion, and brand strength, where it was ranked AAA+, the highest possible rating. UOB maintained third position among retail brands, while Singtel led the telecommunications sector.

The retail sector recorded remarkable growth globally, with multibrand retail players ValueMax and Maxicash achieving triple-digit increases, with ValueMax's brand value rising by 158%.

Banking remains the largest contributor to Singapore's most valuable brands, making up 32% of the total value. Most banks like DBS, UOB, and OCBC saw positive growth due to favorable market conditions. Hong Leong Finance demonstrated strong performance for its niche market.

Real estate brands collectively increased their value by 19%, with Mapletree and CapitaLand Investment showing significant growth in brand value. Sustainability remained a key differentiator, with brands like Mapletree committing to environmental initiatives.

The retail sector showed impressive agility by securing nine brands in the top 100, reflecting the industry's importance in Singapore's economy. Lazada entered the ranking as a major e-commerce player.

Occupational health and safety systems provider RLA and fast-growing digital platform Gushue Technology demonstrated strong performance in their respective sectors, reflecting the broadening scope of the Singaporean brand ecosystem.

The insurance sector exhibited moderate growth, with brands like Great Eastern Insurance and Singlife Insurance demonstrating value appreciation.

The overall growth narrative underscores the vitality of Singapore's brand ecosystem, driven by economic expansion, consumer spending, and strategic industry initiatives, with banking leading the pack.