品牌价值-沙特阿拉伯最有价值和最强大品牌50强的2024年度报告（英）-2024.4-39页_24mb

Saudi Arabia's Brand Power: Annual Report Analysis
April 2024

Brand Finance's 2024 Saudi Arabia brand ranking reveals that Aramco remains the Middle East's most valuable brand, though its value decreased 8.1% to $41.6 billion due to falling oil prices. Saudi Telecom Company (stc) retains its title as Saudi Arabia's strongest brand in terms of financial value and brand strength. Meanwhile, ACWA Power leads in growth, increasing 72% to $314 million, while healthcare provider Dr. Sulaiman Al Habib and mining company Ma'aden also showed substantial growth.

Key trends in the rankings reflect Saudi Vision 2030, focusing on economic diversification, digital transformation, sustainability, healthcare expansion, and tourism promotion. Riyadh-based brands like Mobily and Riyad Bank have achieved over 15% brand value growth through enhanced customer experience and regional alignment with national objectives.

Brand strength, as measured by the Brand Strength Index, indicates that companies leading in customer experience and innovative transformation have higher rankings. KFSH&RC reinforces its healthcare leadership through investments in medical technology and international research collaborations, while Ma'aden strengthens its position as a global mining leader by expanding phosphate and copper projects, contributing to Vision 2030 with its ambitious mining pillar goals.

This report demonstrates that brands in Saudi Arabia are evolving rapidly, adapting to shifts in consumer demands and national strategies. The adoption of sustainability across sectors—supported by robust frameworks and national policies—underscores a strategic shift towards resilient, forward-looking business models. As the Kingdom continues its economic transformation, brands will remain central to shaping its future success.