毕马威-2018年欧洲杯冠军报告（英文）-2018.7-28页-5mb

KPMG The European Champions Report 2018 Summary

Core Content

The KPMG European Champions Report 2018 provides an in-depth analysis of the financial performance of the domestic champions of 12 European leagues during the 2016/17 season. The report highlights the financial success and challenges faced by these clubs, focusing on their revenue streams, profitability, and digital presence.

Main Points

• 2016/17 Season Highlights:

  • Real Madrid CF and Juventus FC continued their dominance, with Real Madrid winning the Champions League for the first time in modern history and Juventus securing their sixth consecutive Serie A title.
  • AS Monaco FC broke Paris Saint-Germain FC's four-year monopoly in Ligue 1, achieving their first title in 17 years. Their performance in the Champions League (reaching the semifinals) significantly boosted their financial results.
  • FC Spartak Moscow and Feyenoord Rotterdam made their debuts in the report, representing the largest European country by population and the Eredivisie, respectively.

• Financial Performance:

  • All clubs except FC Bayern München and FC Basel 1893 reported an increase in operating revenues year-on-year.
  • Real Madrid CF and FC Basel 1893 were the only clubs to report a decrease in bottom-line results.
  • AS Monaco FC showed the highest year-on-year growth in operating revenues at 86%, largely due to their UEFA Champions League participation.
  • AS Monaco FC and Celtic FC had the highest "UEFA-dependence" at 45% and 30%, respectively, due to the significant impact of European competition on their revenues.

• Key Performance Indicators (KPIs):

  • AS Monaco FC: Operating revenues of EUR 144 million, staff costs of EUR 98.8 million, and a profit after tax of EUR 0.1 million. The club's average attendance increased by 21%, and stadium utilisation reached 58%.
  • Beşiktaş JK: Operating revenues of EUR 145.1 million, staff costs of EUR 70.3 million, and a profit after tax of EUR 1.3 million. The club's average attendance increased by 62%, and stadium utilisation by 37%.
  • Chelsea FC: Operating revenues of EUR 420 million, staff costs of EUR 255.4 million, and a profit after tax of EUR 17.7 million. The club's broadcasting revenue was the highest in the Premier League, and their social media following was 72.9 million.
  • FC Bayern München: Operating revenues of EUR 587.9 million, staff costs of EUR 264.9 million, and a profit after tax of EUR 39.2 million. Commercial revenue accounted for 58% of total operating revenues.
  • Juventus FC: Operating revenues of EUR 671 million, staff costs of EUR 261.8 million, and a profit after tax of EUR 42.6 million. The club's strong domestic performance and player trading contributed to their profitability.

• Sustainability and Financial Fair Play:

  • AS Monaco FC and Juventus FC were successful in meeting UEFA's financial sustainability targets, with AS Monaco FC exiting the settlement regime if they comply in 2017/18.
  • Chelsea FC and FC Bayern München showed a healthy staff costs/operating revenues ratio, which is crucial for long-term financial sustainability.

• Digital Presence:

  • Real Madrid CF led in social media followers with almost three times as many as Chelsea FC.
  • Some players, such as Cristiano Ronaldo, James Rodríguez, David Luiz, Falcao, and Pepe, had larger social media followings than their respective clubs.
  • AS Monaco FC had a notable social media presence, with a total of 7.88 million followers, and their most followed player, Falcao, had 37.36 million followers.

Key Information

• Operating Revenues:

  • AS Monaco FC: EUR 144 million (86% YoY growth)
  • Beşiktaş JK: EUR 145.1 million (43% YoY growth)
  • Chelsea FC: EUR 420 million (4% YoY decrease in EUR)
  • FC Bayern München: EUR 587.9 million (1% YoY decrease)
  • Juventus FC: EUR 671 million

• Profitability:

  • All European champions in the report achieved a profit after tax.
  • AS Monaco FC: EUR 0.1 million
  • Beşiktaş JK: EUR 1.3 million
  • Chelsea FC: EUR 17.7 million
  • FC Bayern München: EUR 39.2 million
  • Juventus FC: EUR 42.6 million

• UEFA Dependence:

  • AS Monaco FC: 45%
  • Celtic FC: 30%
  • FC Spartak Moscow: 27%
  • Feyenoord Rotterdam: 28%

• Player Development and Trading:

  • Clubs that excel in player development and trading, such as Juventus FC, Chelsea FC, and SL Benfica, were able to significantly boost their profitability through the sale of high-value players.

• Future Outlook:

  • AS Monaco FC's performance in the 2017/18 season was less successful, with a winless Champions League group stage.
  • The club's future financial performance will depend on their ability to secure a top three position in the domestic league to qualify for the Champions League again.
  • FC Bayern München's new stadium and digital ventures are expected to enhance their financial position in the upcoming season.

Conclusion

The report underscores the growing financial importance of European football clubs, with a focus on how participation in UEFA competitions significantly impacts their revenue and profitability. It also highlights the role of digital presence and sustainable business practices in maintaining long-term success in the football industry.