WT-2021年可持续发展报告（英文）-2021.6-92页_27mb

Summary of "Regeneration Rising"

Core Content

"Regeneration Rising" is a report that explores the shift from traditional sustainability practices to regenerative approaches that actively restore and enhance ecosystems, economies, and human well-being. It highlights the growing awareness and demand for regenerative practices across the globe, emphasizing that the current model of "take-make-use-lose" is no longer viable and that regeneration is essential to address the intertwined crises of climate change, inequality, and environmental degradation.

Main Views

• Regeneration as a New Paradigm: Regeneration is not just about reducing harm but about creating positive impacts that restore natural systems, improve human health, and support equitable economic growth.
• Post-COVID Shift in Values: The pandemic has led to a re-evaluation of personal and societal priorities, with a stronger emphasis on sustainability and social responsibility.
• Consumer Demand for Regenerative Products: A significant percentage of consumers are willing to pay more for sustainable and regenerative products, and are looking for brands that align with their values.
• Role of Brands in Driving Change: Brands are expected to take a leadership role in promoting regenerative practices, using behavioral nudges and transparency to inspire and support consumer action.
• The Need for Systemic Change: Regeneration requires a shift in how businesses, governments, and individuals think about value creation, emphasizing system value over traditional profit models.

Key Information

Regeneration Awareness and Expectations

• 84% of global respondents have heard of "regeneration."
• 86% expect businesses to play a part in solving global challenges like climate change and social justice.
• 75% say the response to the pandemic has raised their expectations of businesses to address these issues.

Consumer Behavior and Sustainability

• 85% of people are prepared to rethink their lifestyle to tackle climate change.
• 70% are willing to make dramatic lifestyle changes if it helps with climate action.
• 58% always or often aim to consume less in general.
• 89% believe companies should do much more to reduce their carbon impact.
• 88% think sustainability should be a standard business practice.

Financial and Social Commitment

• 72% of Gen Z would not work for a company with a poor sustainability record.
• 79% of respondents would be interested in practical tips from brands on living more sustainably.
• 58% of people are willing to contribute at least 0.5% of their annual salary to solve climate change.

Regenerative Agriculture

• Regenerative agriculture focuses on restoring soil health, which in turn supports biodiversity, better food quality, and carbon drawdown.
• Brands like Patagonia, Timberland, and General Mills are leading the way in adopting regenerative practices.
• 67% of global respondents would pay more for groceries to support sustainable farming.
• 78% more profitable than conventional farming, according to research from the Ecdysis Foundation.

Challenges and Barriers

• The top barriers to living sustainably, as reported by consumers, include cost, convenience, access, habit, and lack of knowledge.
• 84% of people believe economies should be rebuilt to champion inclusivity and sustainability.

Behavioral Nudges and Brand Leadership

• Brands are using econudges (behavioral nudges) to inspire more sustainable choices, such as clear labeling of environmental impact, carbon footprints, and sustainable sourcing.
• Examples include Just Salad, Chipotle, Allbirds, and Cocokind, which are experimenting with transparent labeling and behavioral design to encourage sustainable habits.

Global and Political Momentum

• Three quarters of the world’s nations now have a decarbonization plan.
• The Green New Deal is being considered in Europe, the US, and Asia, showing strong political will for a more sustainable and regenerative future.
• The World Economic Forum forecasts that a nature-positive economy could unlock $10.1 trillion in annual business value by 2030.

Conclusion

"Regeneration Rising" underscores that the transition to regenerative practices is not only necessary but also an opportunity for businesses to innovate, inspire, and lead. It calls for a systemic shift in how value is created and measured, with a focus on restoring ecosystems, improving human health, and promoting social equity. The report highlights that while challenges remain, the momentum for regeneration is growing, and the time to act is now.