2017数字化健康技术展望_24页-1mb

Digital Health Technology Vision 2017 Summary

Core Content

The Accenture Digital Health Technology Vision 2017 outlines the transformative role of technology in healthcare, emphasizing that the focus should be on people, not just on technology. It highlights how healthcare technology is evolving to be more intuitive, personalized, and integrated into the daily lives of patients, providers, and insurers. The vision explores five key trends that are redefining the healthcare landscape and shaping the future of care delivery and patient engagement.

Main Trends

1. AI is the New UI

• Definition: AI is moving from a back-end tool to a central part of the consumer and clinician experience.
• Key Roles of AI:
  • Curator: Offers personalized recommendations based on user behavior and medical data.
  • Advisor: Assists both patients and physicians in making informed decisions.
  • Orchestrator: Coordinates care, lifestyle, and health benefits across multiple channels.
• Examples:
  • HealthTap uses AI to provide 24/7 health advice and has launched Dr. A.I. for symptom-based care recommendations.
  • Arterys Cardio DL™ is an FDA-approved AI tool that aids in diagnosing heart problems with precision.

2. Ecosystem Power Plays

• Definition: Healthcare enterprises are integrating with third-party platforms to build digital ecosystems that enhance care delivery and service exchange.
• Key Points:
  • Platforms act as connectors, enabling service providers and consumers to exchange value.
  • Collaboration is critical for reducing costs, improving productivity, and creating new care models.
  • Examples include partnerships with ride-sharing services for transportation and with telemedicine companies for remote consultations.
• Onduo is a platform that connects clinicians, payers, and patients in diabetes management, offering integrated care solutions.

3. Workforce Marketplace

• Definition: A shift from traditional hierarchical models to open, flexible talent marketplaces.
• Key Points:
  • Task-based Work: Enables on-demand access to specialized skills and services.
  • Role-based Work: Allows for a more fluid and adaptable workforce.
  • Benefits:
    • Reduces labor costs.
    • Increases flexibility and responsiveness.
    • Expands access to talent beyond traditional employment.
• Challenges:
  • Regulatory compliance remains a hurdle, especially in clinical roles.
  • Governance and safety measures need to evolve to support virtual care models.

4. Design for Humans

• Definition: Technology is being designed with a deep understanding of human behavior and needs.
• Key Points:
  • Human-centered design improves usability and user experience.
  • Enables self-service, such as booking appointments and managing health from mobile devices.
  • Helps clinicians by reducing the burden of administrative tasks, allowing more time for patient interaction.
• Examples:
  • CVS Health offers a mobile app with features like medication reminders and prescription refills.
  • One Medical provides a mobile-first approach with virtual care and on-demand services.

5. The Uncharted

• Definition: The future of healthcare is uncharted, requiring new rules, standards, and governance frameworks.
• Key Points:
  • Healthcare organizations must take a leadership role in shaping digital regulations and ethical norms.
  • Collaboration with regulators, standards bodies, and other stakeholders is essential for progress.
  • The digital transformation of healthcare requires redefining the rules of the game, especially in a highly regulated environment.

Key Information

• Technology for People is the central theme, emphasizing that technology should enhance human experiences rather than replace them.
• Consumer empowerment is growing, with more self-management options and access to care on their terms.
• Data-driven insights are enabling more personalized and predictive healthcare services.
• Digital ecosystems are becoming the foundation of future healthcare value chains.
• AI and automation are playing a pivotal role in improving efficiency and productivity in healthcare.
• Regulatory evolution is necessary to support the growth of digital and virtual care models.

Summary Statistics

• 75% of healthcare executives believe AI will revolutionize how they gain information and interact with customers.
• 65% of health executives agree it is extremely or very important to offer services through centralized platforms or messaging bots.
• 60% of health organizations are already using intelligent virtual assistants.
• 50% of health executives agree that organizations with strong liquid workforces will win the talent war.
• 50% of health executives report a gap between what customers want and what they actually need.

Conclusion

The Accenture Digital Health Technology Vision 2017 envisions a future where technology is shaped by people, not the other way around. By focusing on AI, ecosystems, workforce flexibility, and human-centered design, healthcare is moving toward a more personalized, efficient, and accessible model. This shift requires innovation, collaboration, and regulatory adaptation to fully realize the potential of digital health.