埃森哲_2017年数字化健康技术展望报告_Accenture-Digital-Health-Technology-Vision-2017_23页_1mb

Digital Health Technology Vision 2017 Summary

Core Content

The Digital Health Technology Vision 2017 outlines the transformative role of technology in healthcare, emphasizing the integration of artificial intelligence (AI), digital ecosystems, and human-centered design to enhance patient care and operational efficiency. The vision highlights that technology is no longer just a support tool but is becoming a central part of the healthcare experience, reshaping how care is delivered, managed, and accessed.

Main Viewpoints

1. AI is the New UI

• Role of AI: AI is evolving from a back-end tool to a core component of the consumer and clinician experience, making interfaces more intuitive and personalized.
• Functions of AI:
  • Curator: AI suggests relevant healthcare options based on user behavior and patterns.
  • Advisor: AI guides users toward optimal outcomes by learning from their health data and behaviors.
  • Orchestrator: AI coordinates care, lifestyle, and health benefits across multiple channels.
• Benefits:
  • Enhances patient experience through personalized, real-time information.
  • Supports clinicians by automating routine tasks and improving diagnostic accuracy.
  • Example: FDA-approved Arterys Cardio DL™ uses AI for heart imaging and diagnosis.

2. Digital Ecosystems

• Ecosystem Integration: Healthcare organizations are increasingly integrating with third-party platforms and digital partners to build comprehensive ecosystems.
• Platform Business Models:
  • Platform: Enables external service providers and consumers to exchange value.
  • Ecosystem: A network of users and service providers involved in delivering healthcare through both competition and cooperation.
• Collaboration Benefits:
  • Reduces costs and improves care delivery.
  • Enables new services like virtual care, telemedicine, and integrated disease management.
• Examples:
  • CareMore Health System partners with Lyft for non-emergency medical transportation.
  • Onduo connects stakeholders in diabetes management to provide precision care solutions.

3. Workforce Marketplace

• Shift in Workforce Models: The future of healthcare workforce is moving towards open talent marketplaces and flexible, on-demand labor.
• Types of Work:
  • Task-based Work: Focuses on specific tasks like triage or data analysis.
  • Role-based Work: Involves broader roles such as clinicians or administrators.
• Implications:
  • Reduces labor costs and increases adaptability.
  • Challenges include regulatory compliance and ensuring quality in virtual care settings.
• Examples:
  • One Medical uses a mobile app to reduce administrative overhead and improve patient access.

4. Design for Humans

• Human-Centered Design: Technology must adapt to human behavior and preferences to improve usability and effectiveness.
• Consumer Experience:
  • Enables self-service for appointments, prescriptions, and health monitoring.
  • Offers personalized guidance and support, such as medication reminders and health nudges.
• Clinician Experience:
  • Reduces burnout by making technology more intuitive and responsive.
  • Supports decision-making through data-driven insights and automation.

5. Redefining the Rules of Healthcare

• Need for New Standards: As technology evolves rapidly, new rules, standards, and policies must be developed to support digital transformation.
• Regulatory Challenges:
  • Licensure laws limit the use of virtual care across state lines.
  • There is a need for balance between security, privacy, and innovation.
• Leadership Role: Healthcare enterprises must take the lead in shaping these new rules and regulations to ensure the success of future ecosystems.

Key Information

• CVS Health is an example of a company leveraging AI and digital platforms to improve patient care and streamline processes.
• HealthTap introduced Dr. A.I., an AI-powered assistant that provides personalized medical advice.
• One Medical uses a mobile app to deliver on-demand primary care and reduce administrative costs.
• Onduo, a joint venture of Sanofi and Verily, focuses on integrated diabetes care through a digital ecosystem.
• American Well's Exchange connects health plans, doctors, and consumers through a robust virtual care platform.

Summary Statistics

• 70% of health executives believe AI will revolutionize how they interact with customers.
• 65% of health executives say it is extremely or very important to offer services through centralized platforms or messaging bots.
• 60% of health organizations are already using intelligent virtual assistants.
• 55% of health executives agree that organizations with strong digital ecosystems will gain competitive advantage.
• 50% of health executives report a gap between what customers want and what they actually need.

Conclusion

The Digital Health Technology Vision 2017 envisions a future where AI, digital ecosystems, and human-centered design are central to healthcare transformation. These technologies are not only improving patient access and outcomes but also reshaping the workforce and regulatory landscape. The key to success lies in embracing these innovations, fostering collaboration, and adapting to the evolving needs of consumers and clinicians.