埃森哲-2017年数字化健康技术展望（英文）-24页-1mb

Digital Health Technology Vision 2017 Summary

Core Content

The Accenture Digital Health Technology Vision 2017 outlines a future where healthcare technology is designed to serve people, not the other way around. It emphasizes that the role of technology is evolving from a tool to an enabler of human-centered care, focusing on improving clinical outcomes, labor productivity, and the overall healthcare experience. The vision highlights five key trends that are shaping this transformation: AI is the New UI, Ecosystem Power Plays, Workforce Marketplace, Design for Humans, and The Uncharted.

Main Trends

1. AI is the New UI

• AI is moving from the back end to the forefront of healthcare experiences.
• It enhances interfaces to be simple and smart, guiding users through personalized care and lifestyle advice.
• AI plays three key roles:
  • Curator: Suggests relevant healthcare options based on user behavior.
  • Advisor: Offers guidance to both patients and physicians.
  • Orchestrator: Coordinates care, lifestyle, and health benefits.
• Examples include HealthTap’s Dr. A.I., which provides personalized care recommendations, and Arterys Cardio DL™, which assists in diagnosing heart conditions.
• AI does not replace clinical judgment but enhances it by providing rapid insights, allowing clinicians to focus on high-touch interactions.

2. Ecosystem Power Plays

• Healthcare enterprises are integrating with third-party platforms to form digital ecosystems.
• These ecosystems connect various stakeholders, including patients, providers, insurers, and technology companies, to improve care delivery and service coordination.
• Platforms enable seamless exchange of value, while strategic ecosystem decisions are crucial for future success.
• Collaboration is key, with examples like CareMore Health System and Lyft addressing transportation barriers, and Onduo connecting diabetes stakeholders for better care management.

3. Workforce Marketplace

• The healthcare workforce is transitioning from traditional roles to open talent marketplaces.
• This shift allows for task-based and role-based work, with access to specialized skills through online platforms.
• While back-office roles are more adaptable, clinical roles face regulatory challenges.
• Organizations that build liquid workforces are better positioned to compete in the evolving market.

4. Design for Humans

• Technology must be designed with the human experience in mind.
• It should adapt to individual behaviors and preferences, making healthcare more accessible and intuitive.
• This approach benefits consumers, clinicians, and administrators by creating more personalized and responsive care journeys.
• Examples include CVS Health’s mobile app, which enables personalized medication reminders and online appointment booking, and One Medical’s mobile app, which offers virtual care and on-demand services.

5. The Uncharted

• The future of healthcare is unpredictable and unregulated, requiring leaders to shape new rules and governance models.
• Healthcare organizations must shift from market takers to market shapers, influencing standards, ethical norms, and government policies.
• Collaboration with regulators, standards bodies, and ecosystem partners is essential to navigate this evolving landscape.

Key Information

• CVS Health exemplifies technology for people through its mobile app and telemedicine partnerships.
• HealthTap uses AI to deliver personalized care advice and has launched Dr. A.I. to assist patients with symptom-based care recommendations.
• One Medical leverages technology to offer on-demand, high-quality primary care and reduce administrative burdens.
• CareMore Health System partners with Lyft to improve access to non-emergency care through transportation services.
• Onduo is a digital platform for diabetes management, connecting clinicians, payers, and healthcare professionals.
• The vision highlights the need for platform-based business models and human-centered design to meet consumer expectations.
• AI is a critical enabler, but it must be used to enhance, not replace, human expertise.
• The regulatory landscape is lagging behind technological advancements, requiring new models to ensure safety and quality.

Summary Statistics

• 70% of health executives believe AI will revolutionize how they interact with customers.
• 60% of health executives agree that offering services through centralized platforms is extremely or very important.
• 50% of health organizations are already using intelligent virtual assistants.
• 70% of health executives report they are using on-demand labor platforms.
• 70% of health executives agree that stronger ecosystems will determine competitive advantage.
• 60% of health executives believe organizations need to understand where people want to be and shape technology accordingly.
• 60% of health executives report a gap between customer wants and needs.

Conclusion

The Accenture Digital Health Technology Vision 2017 envisions a future where technology is human-centered, AI-driven, and ecosystem-integrated. It emphasizes the importance of designing technology to support, not replace, human roles in healthcare, while also fostering collaboration, efficiency, and personalization. The success of this vision depends on innovation, regulatory adaptation, and strategic leadership in shaping the next generation of healthcare systems.