亿滋-零食现状：2020全球消费者研究报告（英文）-2020.12-30页_3mb

Summary of the 2020 Global Consumer Trends Study on Snacking

Core Content

The 2020 Global Consumer Trends Study on Snacking by Mondelez International and The Harris Poll explores how the pandemic has influenced snacking behaviors globally. It highlights the role of snacking in providing comfort, connection, and a sense of wellbeing, while also noting the shift towards at-home snacking and the increasing reliance on online shopping for snacks.

Main Points

The Pandemic Accelerates Snacking Growth

• 9 in 10 global adults (88%) say they are snacking more or the same during the pandemic than before.
• Millennials and those working from home are especially likely to prefer snacks over meals (70% and 67%, respectively).
• Two-thirds believe the pandemic will have a long-term impact on how snacks are consumed.

Snacking as a Source of Comfort and Community

• Comfort is the top driver of snacking, with 53% of adults buying nostalgic snack brands from childhood and 59% choosing snacks that bring back good memories.
• Snack time is seen as a bright spot in daily life by 63%, and 64% say it's one of the few moments of peace.
• 3 in 4 adults have used food to connect with others during the pandemic, including 40% who made snacks together, 31% who gave snacks as gifts, and 29% who shopped for others.

Shift in Snacking Routines

• Afternoon and late-night snacking are on the rise, especially in India and Indonesia.
• Developing countries show a more spontaneous snacking pattern, with 64% reporting a more unplanned snacking schedule.
• 62% of parents say they've developed new snacking rituals during the pandemic, and 56% say snacking is one of the few times their family comes together.

Rising Popularity of Mindful Snacking

• 66% of adults say they have more control over portion sizes when snacking at home.
• 57% are more focused on the snacks they eat, and 54% say they are more aware of what their bodies need.
• Mindful snacking is now seen as a way to avoid mindless eating and enjoy indulgent food without guilt.

Increase in Salty and Sweet Snack Consumption

• Salty snacks (chips, crisps, popcorn, pretzels) saw the largest increase in weekly consumption, with 55% eating once a week or more in 2020.
• Centennials are more likely to snack on cake and sweets, with a 7% increase in consumption.
• Chocolate and crackers are also growing in popularity across different regions.

Virtual Snack Shopping Becomes More Common

• 47% of global adults say they have started to buy snacks online more frequently.
• 69% plan to continue shopping for snacks online after the pandemic.
• 73% say they started buying snacks online due to safety, but will continue because of convenience.
• 59% prefer packaged snacks over fresh produce when shopping online.

Generational Trends in Snacking

• Millennials and centennials are more likely to snack for comfort, mood boosting, and indulgence.
• Gen Xers and Boomers focus more on mood boosting and rewarding themselves.
• Parents are more likely to prioritize snacks that nourish and boost immunity, especially those working from home.

Key Insights

• Snacking is increasingly viewed as a lifeline for many, especially during the pandemic.
• At-home snacking is growing, with more control over portion sizes and mindful eating practices.
• Online shopping is becoming a mainstream behavior, with convenience and safety as key motivators.
• Nostalgia and emotional well-being are significant factors driving snack choices.
• Cultural and regional differences influence snacking habits, with developing countries showing a more holistic focus on nutritional benefits.

Conclusion

The 2020 State of Snacking report underscores that snacking is evolving into a more mindful, emotional, and community-driven activity. As the world adjusts to the new normal, the role of snacks in daily life and wellbeing is becoming more prominent, with digital shopping and health-conscious choices playing a crucial part in this transformation.