UNWTO-2019年国际旅游报告（英文）-2019.9-24页_3mb

UNWTO International Tourism Highlights 2019 Summary

Core Content

International tourism continued to grow faster than the global economy in 2018, reaching 1.4 billion tourist arrivals, which was 5% growth and achieved two years ahead of UNWTO forecasts. Tourism export earnings reached USD 1.7 trillion, making it a significant driver of economic growth and development worldwide. Tourism is not only creating jobs but also fostering innovation and entrepreneurship, playing a crucial role in achieving the Sustainable Development Goals.

Main Views

• Tourism as a Global Economic Force: Tourism is a major contributor to global economic growth, with its export earnings surpassing those of merchandise trade for the seventh consecutive year. It is now the world's third-largest export category, after chemicals and fuels.

• Tourism Growth and Trends:

  • Leisure Travel Dominance: Leisure travel accounts for 56% of all international tourism, up from 50% in 2000.
  • Air Travel Increase: Air travel has grown from 46% to 58% of all international travel, with land transport declining.
  • Digital Transformation: Digital technologies, including AI, are reshaping the tourism experience, offering personalized services and improving operational efficiency.
  • Sustainability: There is a growing emphasis on sustainability, with many destinations and businesses integrating it into their strategies to enhance competitiveness.

• Consumer Travel Trends:

  • Travelers are seeking authentic experiences ("to change") and "Instagramable" moments ("to show").
  • There is an increasing focus on health and wellness, solo travel, and multigenerational travel.
  • Sustainability awareness is rising, with a push towards zero plastic and climate action.

Key Information

Regional Performance

• Asia and the Pacific: The fastest-growing region in 2018, with 348 million tourist arrivals. Growth was driven by South Asia and North-East Asia, particularly India, Korea, and Japan.
• Europe: Continued strong growth, with Southern and Mediterranean Europe leading the way. The region accounted for half of the world's international arrivals and almost 40% of tourism receipts.
• Africa: North Africa showed robust performance, with Tunisia and Morocco leading the growth. Sub-Saharan Africa had mixed results, with some destinations like Kenya and Thailand performing well.
• Middle East: Some destinations experienced recovery, especially Egypt and Jordan, while Saudi Arabia and the UAE saw slower growth.
• Americas: Mixed results across the region, with North America leading growth, and the Caribbean facing challenges due to natural disasters.

Top Destinations

• The top 10 destinations accounted for 40% of all international arrivals and almost 50% of tourism receipts.
• Luxembourg and Australia had the highest receipts per arrival, with both earning about USD 4,900 per visitor.

Outbound Tourism

• Europe accounts for almost half of all international trips, with 48% of outbound tourism.
• China remains the largest spender, accounting for one-fifth of all international tourism spending.
• France, the Russian Federation, and Australia showed the highest growth in tourism spending.

Statistical Highlights

• In 2018, the world recorded 1.4 billion international tourist arrivals, a 5% increase.
• Tourism receipts reached USD 1.451 trillion, with Europe accounting for USD 570 billion and Asia and the Pacific for USD 435.5 billion.
• The share of tourism in the global economy continues to rise, with tourism exports growing faster than merchandise exports for seven consecutive years.

Conclusion

International tourism is a powerful engine for economic growth, job creation, and innovation, driven by a strong global economy, technological advances, and increased accessibility. While it continues to thrive, the sector faces the challenge of sustainable development, requiring responsible management to minimize negative impacts and maximize benefits for all stakeholders.