UNWTO-2019年全球旅游调查（英文）-2019.2-12页_679kb

Global Survey on the Perception of Residents Towards City Tourism: Impact and Measures

Executive Summary

This document presents the findings of a global survey conducted by the World Tourism Organization (UNWTO) and IPSOS, aiming to understand residents' perceptions of city tourism, its impacts, and the measures needed to manage increasing tourist flows in urban areas.

Core Content

The survey collected data from 12,000 individuals across 15 countries, with sample sizes varying between 500 and 1,000 per country. The participants were adults aged 18–64 in the United States and Canada, and 16–64 in other countries. The research was carried out as part of the December 2018 IPSOS Global @dvisor wave, with fieldwork spanning from December 21, 2018, to January 14, 2019.

Key Findings

Q1: Do you think you live in a city with a high number of tourists?

• 47% of respondents believe they reside in cities with a high number of tourists.

Q2: How does tourism impact your city?

Tourism is perceived to have both positive and negative impacts:

Positive Impacts:

• 52% of respondents believe tourism has a big or moderate impact on generating wealth and income.
• 51% think it promotes intercultural exchanges.
• 50% believe it creates new offers and leisure activities.
• 48% think it creates more jobs.

Negative Impacts:

• 46% think tourism creates overcrowding on the streets, shops, and transport.
• 45% believe it increases the cost of housing and goods/services.
• 36% think it increases the cost of transport.

Q3: Do you think there should be measures to manage tourism better in your city?

• 49% of respondents support the implementation of measures to better manage city tourism.

Q4: What measures do you think are more adequate to deal with the increase in the number of tourists?

The most supported measures include:

• Improving infrastructures and facilities – 72% of respondents support this.
• Creating experiences and attractions that benefit both residents and visitors – 71% of respondents support this.
• Only 12% believe that limiting the number of visitors is necessary.

Main Views and Recommendations

Residents generally acknowledge the economic benefits of tourism, with a majority recognizing its role in generating wealth and income, as well as creating new leisure activities and employment opportunities. However, they also express concerns about the negative effects, particularly overcrowding and increased costs.

The survey highlights a strong consensus among residents that tourism management strategies are needed to address the challenges associated with growing tourist numbers. The top priorities for these strategies are infrastructure development and creating shared value experiences that enhance both the visitor and resident experience.

Conclusion

The survey provides valuable insights into how urban residents perceive tourism and its effects. It emphasizes the need for a balanced approach that maximizes the economic and social benefits of tourism while mitigating its negative impacts through strategic and inclusive management practices.