麦肯锡-当今的环境会影响美国消费者的汽车购买决定吗？（英）-7页_445kb

Summary of the Report: December 2023 Automotive & Assembly Practice

Key Findings

The report examines how the current economic environment influences US consumers' vehicle purchase decisions, with particular focus on electric vehicles (EVs).

• Economic pressures, including rising interest rates (from 0.05% in 2022 to 5.33%) and increased car ownership costs (average over $12,000 per year for first five years), may delay purchases, especially for more affordable car types.
• Despite these pressures, EV purchase interest continues to grow, with EV registrations increasing by 45% annually since 2017, attributed to cheaper batteries (costs down to one-third of a decade ago), improved infrastructure, and regulatory support like the Inflation Reduction Act and California's emission programs.
• Consumer surveys indicate that while short-term delays are common—around 40% of intended buyers are postponing purchases for vehicles like EVs—EV-specific interest remains strong, with one-third of car owners planning an electric or hybrid purchase soon.
• High interest rates make financing less attractive, but over 80% of buyers in 2023 chose to finance, while fewer plan outright purchases. Dealerships remain key in financing and sales.
• Subsidies and discounts could significantly boost EV demand; for instance, a 10% average pre-COVID discount might add 18 percentage points to buyers, and higher EV incentives could drive more demand.

Expertise

Authors from McKinsey's offices provide insights, highlighting consumer resilience and the likely fleeting pause in EV adoption due to improving economic factors for EVs.