2017接种疫苗报告（英文版）_16页_1mb

ThinkNow 2017 Vaccination Report Summary

Who We Are

ThinkNow is a full-service market research company with expertise in creating and managing research products to provide insights into rapidly changing consumer segments. They offer research services through various methods, including online, in-person, and telephone surveys. Their research experience spans key demographic groups such as Hispanics, African Americans, Asians, and the Total market. ThinkNow is unique in that it owns and operates an in-house Hispanic panel, enabling more targeted and accurate research within this group. They serve a diverse clientele, including Fortune 500 companies, advertising agencies, nonprofits, and other market research firms.

Our Services

ThinkNow provides a range of research services, including:

• Quantitative, Qualitative, and Mixed Mode Research
• Online Market Research Communities
• Concept and Copy Testing
• Advertising Effectiveness Studies
• Online Panel Building
• Website Usability Studies
• Omnibus Surveys
• Attitudes & Usage Analysis
• Product Testing
• Online & Offline Qualitative Research

They also offer contact details for further inquiries:

• Email: info@thinknowresearch.com
• Phone: 818-843-0220
• Website: www.thinknowresearch.com
• Partner Website: www.yanbaoke.com

Research Results

1. Vaccination Behavior Among Millennials

• Millennials are less likely to vaccinate children under two years of age according to recommended schedules.
• African American parents are most likely to vaccinate children according to early childhood vaccination guidelines.
• Millennial Non-Hispanic White parents are the least likely to vaccinate children under two years of age according to recommended schedules.
• Among the 15% of parents who do not vaccinate according to schedule, most will still vaccinate but on a longer schedule.

2. Reasons for Not Vaccinating

• The top reason for not vaccinating is the perception that it is not necessary.
• Among the 16% of parents who do not vaccinate for the HPV vaccine according to schedule, 4 out of 10 are unsure about what to do.

3. HPV Vaccine Guidelines Compliance

• 83% of Millennial parents are likely to follow CDC guidelines for the HPV vaccine.
• This is higher than the 78% of Millennial parents willing to follow the early childhood vaccine schedule.
• Asian parents are least likely to follow CDC guidelines for the HPV vaccine.

4. Demographic Insights

• Gender and age data show statistically significant differences in vaccination behavior.

• Base sizes for different ethnic groups are provided:

  • Whites: n=261
  • Hispanics: n=512
  • African-American: n=262
  • Asian: n=226

• Employment status and education level (e.g., college graduate or more) are also considered in the analysis.

• Median household income is included as a variable in the study.

Key Findings

• Vaccination behavior varies significantly across different demographic groups.
• Millennials, particularly Non-Hispanic White parents, show lower adherence to recommended vaccination schedules.
• African American parents are the most consistent in following early childhood vaccination guidelines.
• The perception of unnecessary vaccination is a major barrier for non-vaccinating parents.
• There is a notable difference in HPV vaccine compliance, with Asian parents being the least likely to follow CDC guidelines.
• The study highlights the importance of targeted communication and education strategies for different ethnic and age groups to improve vaccination rates.

Conclusion

This report underscores the need for tailored approaches to address vaccination hesitancy, particularly among Millennials and specific ethnic subgroups. It provides valuable insights for healthcare providers and policymakers aiming to increase vaccination adherence and public health outcomes.