2017接种疫苗报告（英文版）_18页-1mb

ThinkNow Vaccination Report Summary (2017)

Core Content

The ThinkNow Vaccination Report from 2017 provides insights into vaccination habits across different age groups and race/ethnic segments in the United States. The study is conducted by ThinkNow Research, a full-service market research company with expertise in analyzing consumer behavior, particularly in hard-to-reach demographic sub-groups. The report focuses on how various groups perceive and act on vaccination recommendations, especially for children under two years of age and for the HPV vaccine.

Key Findings

1. Vaccination Habits by Age Group

• Millennials are less likely to vaccinate children under two years of age according to recommended schedules.
• Among the 15% of parents who do not vaccinate their children according to schedule, most still intend to vaccinate, but on a longer schedule.

2. Vaccination Habits by Race/Ethnicity

• African Americans are the most likely to vaccinate children according to early childhood vaccination guidelines.
• Asian parents are the least likely to follow CDC guidelines for the HPV vaccine.
• Millennial Non-Hispanic White parents are the least likely to vaccinate children under two years of age according to recommended schedules.

3. Reasons for Not Vaccinating

• The top reason for not vaccinating children is the perception that it is not necessary.

4. HPV Vaccine Compliance

• 83% of Millennial parents are likely to follow CDC guidelines for the HPV vaccine, compared to 78% who are willing to follow the early childhood vaccine schedule.
• Among the 16% of parents who do not vaccinate for HPV according to schedule, 4 out of 10 are unsure about what to do.

Methodology

• Survey Method: Online via ThinkNow Research's Omnibus Study.
• Field Timing: March 2017.
• Regional Coverage: National.
• Screening Criteria: Parents aged 18–64 with children under 18 at home.
• Sample Size: Total of 1,261 respondents.
  • Whites: 261
  • Hispanics: 512
  • African-Americans: 262
  • Asian-Americans: 226

Services Offered by ThinkNow Research

ThinkNow Research provides a range of market research services, including:

• Quantitative & Qualitative Research
• Mixed Mode Research
• Online Panel Building
• Concept and Copy Testing
• Advertising Effectiveness
• Website Usability Studies
• Omnibus Surveys
• Attitudes & Usage Analysis
• Product Testing

They also offer online and offline qualitative research and serve a wide range of clients, including Fortune 500 companies, ad agencies, nonprofits, and other market research firms.

Demographic Insights

• Gender: Data is available for different race/ethnic groups.
• Age: Analysis includes age distribution across the sample.
• Employment Status: Considered in the study.
• Education: Includes college graduates or more.
• Median Household Income: Assessed as part of the demographic profile.

Demographic Profile (Hispanics)

• Sample Size: n=509
• Home Language Use: Data provided on language preferences.
• Acculturation Level: Insights into cultural integration.
• Country or Origin: Information on countries of origin for Hispanic respondents.

Conclusion

This report highlights the differences in vaccination behaviors across age groups and race/ethnic segments, emphasizing the importance of targeted communication strategies to improve vaccine compliance. It also underscores the role of perceived necessity and uncertainty in influencing vaccination decisions, particularly among Millennials and Asian parents. ThinkNow Research provides a comprehensive understanding of these trends through its detailed market research services.