2018员工采用协作工具使用情况调查报告（英文版）_14页_1mb

Employee Adoption of Collaboration Tools in 2018 Summary

Core Content

This report from Altimeter, authored by Charlene Li, a principal analyst, explores the adoption and use of enterprise collaboration tools among U.S. employees in 2018. It is based on a survey of 2,000 employees and provides insights into how different tools are used across age groups, roles, and industries.

Main Findings

1. Work Adoption Mirrors Personal Adoption

• Employees are increasingly using collaboration tools in their work lives that they already use in their personal lives.
• Key Statistics:
  • 8% of employees reported never using any of the six enterprise collaboration tools.
  • 58% use social networking sites at least weekly at work.
  • 53% use company intranets weekly.
  • 45% use messaging apps weekly.
  • 38% use project or team-based platforms.
  • 36% use video conferencing weekly.
• Observation: Social networking and messaging apps have higher adoption rates at work than video conferencing, which is more commonly used for professional purposes.

2. Age Is Not a Major Barrier to Adoption

• Weekly use of collaboration tools is consistent among employees up to age 45.
• Adoption rates drop for older employees, but still remain high:
  • 13% of employees aged 45–54 and 14% of those aged 55–64 never use these tools.
• Note: Video conferencing is an exception, with higher adoption at work than in personal life.

3. Leadership Adoption Drives Tool Use

• Most senior leaders (VP level and above) use enterprise collaboration tools regularly, with the exception of employee advocacy platforms.
• However, middle managers lag behind in adoption, which can hinder the effectiveness of the tools.
• Implication: Ensuring middle managers adopt these tools is crucial for successful collaboration.

4. Adoption Rates Vary by Industry

• Different industries have varying levels of adoption based on their work nature.
  • Telecom industries show higher adoption rates.
  • Retail and restaurant industries have lower adoption, but still see some use.
• Example: A restaurant owner used a private Facebook group to collaborate with managers on hiring decisions, showing the potential of these tools in non-office environments.

Key Strategies for Driving Adoption

• Leverage Existing Communication Habits: Encourage the use of social networking and messaging features in collaboration tools to align with how employees already communicate.
• Focus on Relationship Dynamics: Address the emotional and relational concerns that come with new collaboration methods during training.
• Make Middle Managers the Keystone: Develop tailored training for middle managers to help them adapt and lead the adoption.
• Integrate Well-Used Tools: Incorporate features like messaging and file sharing into new collaboration platforms to reduce the need for multiple tools.
• Identify Peer Mentors: Use experienced users to guide others, especially in areas where adoption is low.
• Align with Career Opportunities: Make collaboration tool proficiency a prerequisite for leading projects or being considered for key roles.

Conclusion

The adoption of enterprise collaboration tools is on the rise, driven by the increasing use of similar tools in personal life. While there are differences in adoption based on age, role, and industry, the potential for these tools to enhance communication and decision-making is significant. To maximize their impact, organizations should focus on training, integration, and aligning tool use with career development and leadership expectations.

About the Author

Charlene Li is a principal analyst at Altimeter, a Prophet company. She is known for her expertise in business and technology, and has authored several bestselling books, including Open Leadership and Groundswell. She is also a frequent speaker and thought leader in the industry.

Methodology

The report is based on a survey of 2,000 U.S. employees conducted between Q4 2017 and Q1 2018, examining their use of collaboration tools and the impact on their work experience.

Acknowledgements

The Insights Team at Prophet and Genoveva Llosa, the report's editor, provided support in creating, fielding, and analyzing the survey data.

Open Research

This report is independently funded by Altimeter and published under the Open Research principle, making it freely available for use and sharing with proper attribution.

Permissions

This report is licensed under the Creative Commons License: Attribution-Noncommercial ShareAlike 3.0 United States.

How to Work With Altimeter

Altimeter offers various services to help organizations understand and leverage digital disruption:

• Strategy Consulting: Develop strategies and plans for business and technology trends.
• Education and Workshops: Provide insights and training to executives and practitioners.
• Advisory: Offer ongoing research-based advisory for strategic challenges and opportunities.