2018员工采用协作工具使用情况调查报告英文版_14页_1mb

Employee Adoption of Collaboration Tools in 2018 Summary

Core Content

This report by Altimeter, authored by Charlene Li, a principal analyst at Prophet, explores the adoption and use of enterprise collaboration tools among U.S. employees in 2018. It is based on a survey of 2,000 employees and highlights the importance of integrating digital collaboration into the workplace to improve efficiency and communication.

Main Categories of Enterprise Collaboration Tools

The report categorizes enterprise collaboration tools into six types, which are not mutually exclusive or collectively exhaustive:

1. Intranets

   • Serve as internal knowledge repositories.
   • Examples: Jive, Confluence, IBM Connections, Igloo, SharePoint.

2. Project- or Team-Based Collaboration Platforms

   • Enable document sharing, messaging, and team coordination.
   • Examples: IBM Connections, Microsoft Teams, Slack, Yammer.

3. Messaging Tools

   • Facilitate individual or group communication with SSO and authentication.
   • Examples: Slack, HipChat, Skype for Business, Microsoft Teams, Google Hangouts Chat.

4. Video Conferencing Tools

   • Include screen sharing, meeting recordings, and virtual whiteboarding.
   • Examples: Skype, Zoom, FaceTime.

5. Social Networking Sites

   • Used in professional settings to connect employees.
   • Examples: Facebook, Twitter, LinkedIn, Workplace by Facebook.

6. Employee Advocacy Platforms

   • Enable employees to share company content on personal social networks.
   • Examples: Bambu, Dynamic Signal, EveryoneSocial, Hootsuite Amplify, LinkedIn Elevate, Social Chorus, Smarp, Sociabble, Trapit.

Key Findings from the 2018 Survey

1. Work Adoption Emulates Personal Adoption

   • Employees use collaboration tools similar to how they use them in their personal lives.
   • 58% use social networking sites at least weekly at work.
   • 53% use company intranets weekly.
   • 45% use messaging tools weekly.
   • In contrast, only 38% use project-based platforms and 36% use video conferencing weekly.
   • Video conferencing shows higher adoption at work than in personal life.

2. Age Is Not a Significant Factor in Adoption

   • Weekly active use of collaboration tools is fairly consistent across age groups up to 45.
   • Only 13% of employees aged 45-54 and 14% of employees aged 55-64 reported never using any of the six tools.
   • Adoption rates for social networking and messaging are lower for older employees in personal life, which affects their work adoption.

3. Leadership Adoption Drives Tool Use

   • Two-thirds of executives use most collaboration tools regularly, except for employee advocacy.
   • However, a third of them almost never use these tools, which can negatively impact overall adoption.
   • Middle managers lag behind, which is a concern as they act as gatekeepers and facilitators.

4. Adoption Rates Vary by Industry

   • Industries like Telecom show higher adoption rates, while others like Restaurants and Retail have lower adoption due to less desk-based work.
   • Collaboration tools can still be effective in non-office environments for streamlining communication and decision-making.

Strategies to Drive Adoption

1. Leverage Existing Communication Habits

   • Encourage the use of social networking and messaging features in enterprise tools.
   • Shift daily work communication from email to these tools.

2. Focus on Relationship Changes, Not Just Technology

   • Address the emotional and relational concerns employees may have when adopting new tools.
   • Training should focus on easing fears and uncertainties, not just technical skills.

3. Make Middle Managers the Keystone of Adoption Efforts

   • Provide tailored training for middle managers to help them adapt and lead in new collaboration environments.
   • Encourage peer learning and best practice sharing among managers.

4. Integrate Well-Used Tools into New Platforms

   • Intranets are widely used but often lack integrated messaging or file-sharing features.
   • Incorporate these features into new collaboration tools to reduce the need for switching platforms.

5. Identify Peer Mentors

   • Use peer mentors to support adoption, especially among middle managers and older employees.
   • These mentors can demonstrate effective use and address specific concerns.

6. Align Collaboration Tool Use with Career Opportunities

   • Make the use of core collaboration tools a prerequisite for leading projects or being considered for key roles.
   • This encourages employees to adopt tools for career advancement.

About the Author

• Charlene Li is a principal analyst at Altimeter, a Prophet company.
• She is a recognized expert in business and technology, with a focus on leadership, strategy, and digital transformation.
• She has authored several best-selling books, including Open Leadership, Groundswell, and The Engaged Leader.

Methodology

• The survey was conducted between Q4 2017 and Q1 2018, targeting 2,000 U.S. employees.
• The study aimed to understand the drivers of employee experience and technology adoption in the workplace.

Open Research

• The report is 100% funded by Altimeter and published under the Open Research principle.
• It is free to read, use, and share, with proper attribution to Altimeter, a Prophet company.

Permissions

• This report is licensed under the Creative Commons License (Attribution-Noncommercial ShareAlike 3.0 United States).
• License available at https://creativecommons.org/licenses/by-nc-sa/3.0/us/

How to Work With Altimeter

Altimeter offers various services to help organizations leverage digital disruption:

• Strategy Consulting: Develop strategies for business and technology trends.
• Education and Workshops: Engage speakers to educate executives and practitioners.
• Advisory: Provide ongoing research-based advice and support.

For more information, contact sales@altimetergroup.com.