Morning咨询-2017年美国新闻机构信任度调查报告（英文）-20173-182页

报告摘要

Morning Consult National Tracking Poll Summary (May 30-31, 2017)

Core Content Overview

This document presents the results of a Morning Consult National Tracking Poll #170517, conducted from May 30-31, 2017, among a national sample of 2201 adults. The data is weighted to reflect the population in terms of age, race/ethnicity, gender, educational attainment, and region. The poll includes a variety of questions on public opinion about the direction of the country, approval of Donald Trump's presidency, trust in media outlets, social media usage, television viewing habits, and public perception of a Target data breach.

Main Poll Questions and Key Findings

1. Direction of the Country

Overall: 41% of adults believe the country is on the right track, while 59% think it has gotten off on the wrong track.
By Gender:
- Male: 45% (Right), 55% (Wrong)
- Female: 38% (Right), 62% (Wrong)
By Age Group:
- 18-29: 41% (Right), 59% (Wrong)
- 30-44: 44% (Right), 56% (Wrong)
- 45-54: 39% (Right), 61% (Wrong)
- 55-64: 38% (Right), 62% (Wrong)
- 65+: 44% (Right), 56% (Wrong)
By Political Ideology:
- Liberal: 30% (Right), 70% (Wrong)
- Moderate: 33% (Right), 67% (Wrong)
- Conservative: 62% (Right), 38% (Wrong)
By Education:
- < College: 42% (Right), 58% (Wrong)
- Bachelors: 41% (Right), 59% (Wrong)
- Post-grad: 41% (Right), 59% (Wrong)
By Income:
- < 50k: 40% (Right), 60% (Wrong)
- 50k-100k: 43% (Right), 57% (Wrong)
- 100k+: 45% (Right), 55% (Wrong)
By Ethnicity:
- White: 45% (Right), 55% (Wrong)
- Hispanic: 39% (Right), 61% (Wrong)
- African American: 29% (Right), 71% (Wrong)
- Other: 29% (Right), 71% (Wrong)
By Region:
- Northeast: 38% (Right), 62% (Wrong)
- Midwest: 40% (Right), 60% (Wrong)
- South: 47% (Right), 53% (Wrong)
- West: 36% (Right), 64% (Wrong)

2. Approval of Donald Trump’s Presidency

Overall: 21% approve (Strongly Approve: 21%, Somewhat Approve: 23%), while 37% disapprove (Strongly Disapprove: 37%, Somewhat Disapprove: 13%).
By Gender:
- Male: 24% (Approve), 37% (Disapprove)
- Female: 19% (Approve), 37% (Disapprove)
By Age Group:
- 18-29: 12% (Approve), 43% (Disapprove)
- 30-44: 22% (Approve), 33% (Disapprove)
- 45-54: 24% (Approve), 34% (Disapprove)
- 55-64: 23% (Approve), 37% (Disapprove)
- 65+: 28% (Approve), 38% (Disapprove)
By Political Identity:
- Democrat (no lean): 8% (Approve), 63% (Disapprove)
- Independent (no lean): 13% (Approve), 36% (Disapprove)
- Republican (no lean): 45% (Approve), 39% (Disapprove)
By Ideology:
- Liberal: 13% (Approve), 60% (Disapprove)
- Moderate: 12% (Approve), 37% (Disapprove)
- Conservative: 40% (Approve), 15% (Disapprove)
By Ethnicity:
- African American: 13% (Approve), 57% (Disapprove)
- Other: 11% (Approve), 52% (Disapprove)
By Community Type:
- Urban: 21% (Approve), 41% (Disapprove)
- Suburban: 19% (Approve), 38% (Disapprove)
- Rural: 25% (Approve), 30% (Disapprove)
By Employment Status:
- Private Sector: 20% (Approve), 36% (Disapprove)
- Government: 20% (Approve), 47% (Disapprove)
- Self-Employed: 25% (Approve), 35% (Disapprove)
- Homemaker: 23% (Approve), 29% (Disapprove)
- Student: 11% (Approve), 49% (Disapprove)
- Retired: 27% (Approve), 38% (Disapprove)
- Unemployed: 14% (Approve), 37% (Disapprove)
- Other: 18% (Approve), 35% (Disapprove)

Key Issues Influencing Voting Behavior

Top Issues:
- Economy: 45% of adults consider it the top issue.
- Security: 60% of adults consider it the top issue.
- Health Care: 27% of adults consider it the top issue.
- Medicare / Social Security: 32% of adults consider it the top issue.
- Women's Issues: 42% of adults consider it the top issue.
- Education: 46% of adults consider it the top issue.
- Energy: 22% of adults consider it the top issue.
- Other: 38% of adults consider it the top issue.

Trust in Media Outlets

CNN: 41% trust (Credibility: 41%, Trust: 41%)
Fox News: 59% trust (Credibility: 59%, Trust: 59%)
MSNBC: 35% trust (Credibility: 35%, Trust: 35%)
ABC: 42% trust (Credibility: 42%, Trust: 42%)
CBS: 38% trust (Credibility: 38%, Trust: 38%)
NBC: 37% trust (Credibility: 37%, Trust: 37%)
The New York Times: 32% trust (Credibility: 32%, Trust: 32%)
The Wall Street Journal: 37% trust (Credibility: 37%, Trust: 37%)
NPR: 33% trust (Credibility: 33%, Trust: 33%)
Huffington Post: 31% trust (Credibility: 31%, Trust: 31%)
Breitbart: 29% trust (Credibility: 29%, Trust: 29%)

Social Media Usage

Facebook: 57% use frequently
Twitter: 46% use frequently
Snapchat: 43% use frequently
Instagram: 44% use frequently

Television Viewing Habits

NBC News: 45% watch frequently
ABC: 43% watch frequently
CBS: 38% watch frequently
The BBC: 33% watch frequently
ESPN: 28% watch frequently
Vice News: 24% watch frequently
Discovery Channel: 22% watch frequently
NBC: 38% watch frequently

Public Perception of Target Data Breach

Trust in Target's Settlement: 58% think it was appropriate, 42% think it was inappropriate.
Amount Paid: 59% think Target paid too little, 35% think it paid about the right amount, 6% think it paid too much.
Data Security: 55% think Target is doing too little, 35% think it is doing about the right amount, 10% think it is doing too much.
Impact on Shopping: 43% think it will make them less likely to shop at Target in the next 6 months, 33% think it will make no difference, 24% think it will make them more likely.

Summary Statistics of Survey Respondent Demographics

The poll includes demographic breakdowns by gender, age, political identity, ideology, education, income, ethnicity, community type, and employment status.
The sample is weighted to reflect the U.S. adult population.
The overall margin of error is ±2 percentage points.

Conclusion

The poll highlights significant divisions in public opinion regarding the direction of the country, approval of Trump, and trust in media and news sources. It also reveals that economic and security concerns are the most pressing issues for voters, while trust in media is generally low across all outlets. The Target data breach and its settlement are viewed with skepticism, with most respondents believing the company did not do enough to secure customer data.

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