2017全球互联网安全和信任调查报告（英文版）_36页_1mb

Summary of CIGI-IPSOS Global Survey on Internet Security & Trust

Core Content

The CIGI-IPSOS Global Survey on Internet Security & Trust explores global attitudes toward online privacy, trust in the internet, and changes in online behavior. It highlights the growing concerns about privacy and how these concerns are influencing user behavior and trust levels across different regions and demographics.

Key Findings

Privacy Concerns

• A majority of global citizens are more concerned about their online privacy than a year ago, with LATAM (Latin America) and BIC (Bric countries) showing the highest levels of concern.
• The pace of growing concern is slowing year over year in most regions.
• Cyber criminals, internet companies, and governments (both domestic and foreign) are the main sources of concern.
• More than half (57%) of respondents say their own government is a contributing source of concern about online privacy.

Trust in the Internet

• Trust in the internet is lowest in many advanced economies, including Japan, South Korea, France, and Germany.
• Majority trust their ISP, banking platforms, and search engines, but few strongly agree.
• Only half trust their government to act responsibly online.
• Distrust in the internet leads to behavioral changes, such as disclosing less personal information, securing devices more, and using the internet more selectively.

Online Behavior Changes

• Behavioral changes are most pronounced in LATAM.
• Common changes include:
  • Avoiding opening emails from unknown sources
  • Using antivirus software
  • Avoiding certain internet sites
  • Changing passwords regularly
  • Avoiding certain web applications
  • Cutting down on biographically accurate information shared online
  • Self-censoring online content
  • Reducing online purchases
  • Closing social media accounts
  • Using the internet less often
• Other changes include:
  • Avoiding unknown links
  • Using more privacy settings
  • Updating software more regularly
  • Using the internet more for entertainment, social interaction, and business

Online Shopping Behavior

• Most global citizens (42%) say it is getting easier to buy goods and services online, while 9% say it is getting harder.
• LATAM, BIC, and Middle East/Africa residents are most likely to say it is easier to shop online.
• 60% of global residents are likely to use mobile payment systems on their smartphones in the next year, and only 8% of internet users say they don't own a smartphone.
• 22% of online global citizens say they never buy goods or services online, with lack of trust being the primary reason.
• Middle East, Africa, and LATAM countries show higher distrust, which acts as a major barrier to online shopping.
• Credit cards and electronic payments like PayPal are the preferred payment methods, with only 3% preferring cryptocurrencies.
• Tunisia, Indonesia, and Mexico are the most likely to prefer cryptocurrencies for online purchases.
• Origin of goods/services affects shopping decisions, with the primary reason being a preference for products made in their own country.
• Tunisia, South Korea, Japan, and Germany are most likely to prefer domestic products, while Hong Kong (China) and Egypt show less preference.

Online Shopping Regulation & Security

• Consumers view all types of protection mechanisms as important, with at least half considering each as very important.
• Most consumers would stop using an online service after a data breach, but only a minority is very likely to do so.
• The intensity of this response increases with subsequent breaches, with a majority now stating they are very likely to stop using the service after a second breach.

Contacts

• Fen Hampson
  • Title: CIGI Distinguished Fellow, Director of the Global Security & Politics Program
  • Email: fhampson@cigjionline.org
  • Phone: +1 519 885 2444 ext. 7201
• Sean Simpson
  • Title: Vice President, Ipsos Public Affairs
  • Email: Sean.Simpson@ipsos.com
  • Phone: +1 416 324 2002