2024-05-06-德勤-2023年商务旅行调查_24页_1mb
报告摘要
Deloitte Corporate Travel Study Summary
This report analyzes trends in business travel based on the 2023 Deloitte Corporate Travel Survey, highlighting key aspects of travel recovery, growth drivers, and challenges.
Key Findings Overview
- Corporate travel continues to rebound post-pandemic, but full recovery may not occur until late 2024 or early 2025 due to inflation and economic uncertainties.
- International trips and live events are major drivers of travel growth, with expectations increasing across both US and European markets.
- Work-from-home (WFH) trends and technology adoption are reshaping travel decisions, reducing the need for some face-to-face interactions.
- Cost pressures, including high airfares and room rates, and sustainability mandates are limiting growth and requiring strategic cost control.
- Strategic positioning of travel is improving, with many companies evaluating its impact beyond costs, but tracking benefits remains an area for improvement.
- Sustainability commitments are driving efforts to reduce travel emissions, with targeted reductions needed to meet 2030 goals.
Detailed Analysis
Travel Recovery and Market Trajectory
Corporate travel in the US and Europe is rebounding but may fall short of pre-pandemic levels in real terms due to inflation. While spend is projected to reach 57% of 2019 levels in the first half of 2023 and 71% by year-end, it is unlikely to exceed pre-pandemic volumes by late 2024. Key factors include cautious buyer behavior, supplier cost increases, and economic signals like layoff worries and banking issues.
Growth Drivers
The survey identifies international trips and live events as primary growth catalysts. US respondents expect international travel to rise from 21% to 33% of spend in 2023, while European respondents see it dropping partly due to border restrictions and visa challenges. Live events are poised to lead spend triggers, driven by pent-up demand from canceled conferences during the pandemic.
Impact of Work-from-Home (WFH)
WFH policies and video conferencing are reducing the need for travel, with employees preferring hybrid models. Average WFH days are expected to triple since the pandemic, influencing trip types and frequency. However, WFH does not entirely replace business travel, as it is limited for client relationships and conferences.
Cost Control and Contracting Challenges
Rising costs from higher airfares and room rates are the top pressure on travel budgets. Companies are shifting focus from limiting trip frequency to optimizing costs per trip, such as using cheaper accommodations and virtual alternatives. Renegotiations with suppliers are ongoing, with mixed perceptions of accommodation on rates; European suppliers are seen as less accommodating than US ones.
Strategic Positioning and Benefits
A majority of companies now strategically evaluate travel's impacts, including revenue generation and sustainability. However, only a fraction systematically measure outcomes like return on investment, indicating opportunities for better integration of travel management in strategic planning.
Sustainability and Green Travel
Sustainability is a key priority, with companies aiming to reduce per-employee travel to meet 2030 emissions targets. Efforts include carbon-optimize policies and procurement of sustainable options, though tracking emissions remains challenging. Suppliers are exploring green initiatives, but standard metrics are still evolving.
Conclusion
The "new normal" for corporate travel includes selective growth amid economic, technological, and environmental pressures. For future partnerships, stakeholders should focus on cost efficiency, sustainability integration, and leveraging technology to enhance travel's strategic value while mitigating risks.
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