2022-09-14-JLL-2022年东南亚酒店报告_8页_4mb

Southeast Asia Hotel Sector Recovery Post-Pandemic

Introduction and Overall Outlook

Southeast Asia is gradually easing COVID-19 restrictions, enabling the tourism and hotel sector to recover after two years of halted international travel. With vaccination rates between 55% and 90%, countries are learning to coexist with the virus, leading to border reopenings. Demand initially driven by domestic and corporate travelers is expected to grow, with international arrivals recovering gradually, supported by initiatives like Thailand's Phuket Sandbox and Singapore's Vaccinated Travel Lanes (VTL). Supply increases are anticipated in 2022 due to delayed projects, but recovery depends on global and regional COVID-19 scenarios.

Key Trends

• Border Reopenings: Many countries reopened borders in 2022, with Thailand and Singapore leading. Expectations are for higher tourist volumes, particularly in Q2 and beyond, fueled by restored confidence and pent-up demand.
• Hotel Market: 2022 saw a surge in new hotel openings due to postponed projects, raising supply but maintaining focus on quality and catering to both international and domestic needs. Average Daily Rate (ADR) and RevPAR are recovering slowly, with luxury segments performing better.
• Demand Shifts: Domestic tourism dominates initial recovery, driven by staycation and leisure; corporate travel is a key driver in cities like Hanoi and Jakarta. International demand is expected to ramp up as borders ease, with longer stays anticipated.

Regional Breakdown

• Bali: Fastest recovery with border reopening; domestic demand strong, RevPAR improving due to direct flights and test-and-go policies.
• Bangkok: High season boosts arrivals; corporate and regional demand leading recovery, with supply growth expected.
• Da Nang: Domestic visitors key; focus on circuit tourism with international aspirations by 2025, though supply and demand imbalances persist.
• Hanoi & Ho Chi Minh City: Greater reliance on domestic and corporate demand; Hanoi's RevPAR growth aligns with supply control, while Ho Chi Minh City sees leisure and business mix recovery.
• Jakarta & Kuala Lumpur: Slower recovery due to border closures; domestic market dominates, with Jakarta experiencing supply delays and Kuala Lumpur's luxury sector subdued.
• Phuket: One of the first destinations to reopen; test-and-go policies and infrastructure improvements support faster recovery, with staycation remaining popular.

Outlook

2022 projected for enhanced growth across Southeast Asia, with increased flights and new hotels expected. However, risk of COVID-19 variants could moderate recovery. Sustained demand will depend on continued border relaxations and confidence-building. By 2025, all regions aim for balanced market recovery, with international confidence restored key to long-term resilience.