仲量联行:2022年东南亚酒店报告(英文版)_8页_2mb
报告摘要
Summary of Southeast Asian Hotel and Hospitality Market (March 2022)
Core Content
This document provides an overview of the recovery and development of the hotel and hospitality industry in Southeast Asia, with a focus on key destinations such as Bangkok, Hanoi, Jakarta, and Phuket. It highlights the impact of the pandemic on tourism, the progress in reopening borders, and the expected growth in hotel supply and demand.
Main Points
Reopening of Borders and Tourism Recovery
- Thailand was the first Southeast Asian country to reopen to international tourism with the Phuket Sandbox program in July 2021, followed by Singapore with its Vaccinated Travel Lanes (VTL).
- By early 2022, many countries had begun easing restrictions, with Thailand reinstating its quarantine-free visa program ('Test and Go') in February 2022.
- Malaysia fully reopened its borders on April 1st, 2022, while Indonesia eased travel protocols in Bali, and Vietnam aimed to welcome 5 million international tourists in 2022.
- The Omicron variant was perceived as less severe, prompting more relaxed travel policies.
Hotel Market Development
- The hotel landscape is expected to expand significantly in 2022, with many delayed projects from 2020 and 2021 targeting this year for opening.
- Bangkok saw the addition of over 780 hotel keys in 2021, with 50 additional properties expected to open in 2022.
- Hanoi is projected to see 2,400 new hotel rooms by 2025, with 731 new rooms added in 2021.
- Jakarta had 678 new rooms in 2021, and 1,900 rooms are expected to open in 2022.
- Phuket added 545 new rooms in 2021 and is expected to welcome 4,000 more in 2022.
Demand Trends
- Domestic demand is expected to lead the recovery in the first half of 2022, especially in Bangkok, Hanoi, and Jakarta.
- International demand is anticipated to grow, particularly from Western countries, starting from summer holidays in 2022.
- Corporate demand is expected to rebound in Bangkok and Hanoi, while leisure demand is likely to be driven by easier return policies for international tourists.
Supply and RevPAR
- The RevPAR recovery varies across destinations:
- Bangkok: 15.2% occupancy, USD 126 ADR, USD 19 RevPAR
- Hanoi: 31.3% occupancy, USD 95 ADR, USD 30 RevPAR
- Jakarta: 46.1% occupancy, USD 116 ADR, USD 53 RevPAR
- Phuket: 18.5% occupancy, USD 127 ADR, USD 23 RevPAR
- The hotel supply is expected to increase in 2022, particularly in Bangkok, Hanoi, and Jakarta, with Phuket leading in new room additions.
Key Information
Quick Facts Comparison
| Destination | International Visitor Arrivals (2021) | RevPAR 2021 (USD) | RevPAR Recovery (2019) |
|---|---|---|---|
| Bali (Luxury) | 51 | 43 | 14% |
| Bangkok (Luxury) | 625,362 | 78 | 33% |
| Da Nang (Marketwide) | 157,300* | 9 | 8% |
| Hanoi (Marketwide) | 157,300* | 30 | 30% |
| Ho Chi Minh City | 157,300* | 20 | 24% |
| Jakarta (Luxury) | 119,419 | 53 | 58% |
| Phuket (Luxury & Upper Upscale) | 224,537 | 23 | 17% |
| Singapore (Luxury) | 329,971 | 78 | 33% |
Hotel Openings in 2021
- Bangkok:
- Citadines Sukhumvit 23 (138 rooms)
- Anantara Riverside Bangkok Resort (408 rooms)
- Avani+ Riverside Bangkok Hotel (250 rooms)
- Hanoi:
- Hanoi Aqua Central (Marriott Suites) (238 rooms)
- Eastin Hotel & Residences Hanoi (196 rooms)
- Grand Mercure Hanoi (250 rooms)
- Capella Hanoi Hoan Kiem (47 rooms)
- Jakarta:
- Somerset Sudirman Jakarta (176 rooms)
- The Langham Jakarta (223 rooms)
- Hilton Garden Inn Jakarta Taman Palem (168 rooms)
- Sutasoma Hotel (111 rooms)
- Phuket:
- Hilton Garden Inn Bangtao (177 rooms)
- Thanyapura Phuket (114 rooms)
- Anantara Layan Phuket Resort (77 rooms)
- Courtyard by Marriott Phuket Town (248 rooms)
- MGallery V Villas Phuket (19 rooms)
Hotel Openings in 2022
- Bangkok:
- ShamaYen Akat Bangkok (136 rooms)
- The Quarter Onnut (90 rooms)
- Spark Hotel (35 rooms)
- Best Western Chatuchak (168 rooms)
- The Standard Mahanakhon Bangkok (155 rooms)
- Hanoi:
- PARKROYAL Serviced Suites Hanoi (126 rooms)
- Jakarta:
- Park Hyatt Jakarta (220 rooms)
- Citadines Gatot SubROTO Jakarta (102 rooms)
- Citadines Sudirman Jakarta (231 rooms)
- Somerset Kencana Jakarta (148 rooms)
- Ascott Menteng Jakarta (151 rooms)
- Phuket:
- Noku Phuket Resort (91 rooms)
- Wyndham La Vita Phuket (419 rooms)
- GLOW Mira Karon Beach (154 rooms)
- Phuket Emerald Resort and Spa (282 rooms)
- Travelodge Phuket Town (159 rooms)
Outlook
- Domestic demand will continue to drive the recovery in the first half of 2022.
- International tourism is expected to increase in the second half of 2022, especially from Western countries.
- Infrastructure improvements in Phuket, such as the new airport terminal and traffic projects, are expected to enhance visitor experience and support continued growth.
- Government initiatives like the 'Test & Go' program in Thailand are anticipated to boost arrivals and aid the recovery of the hotel industry.
Contact Information
-
Calvin Li – Head of Transaction Advisory, Asia Pacific
Email: calvin.li@ap.jll.com -
Chakkrit Chakrabandhu Na Ayudhya – Executive Vice President, Investment Sales, Thailand and Vietnam
Email: chakkrit.chakra@ap.jll.com -
Tuan Nguyen – Senior Vice President, Investment Sales, Vietnam
Email: quytuan.nguyen@ap.jll.com -
Cleavon Tan – Senior Vice President, Advisory & Asset Management, Asia Pacific
Email: cleavon.tan@ap.jll.com -
Pitinut Pupatwibul Robbins – Senior Vice President, Advisory & Asset Management, Thailand and Vietnam
Email: pitinut.pupatwibul@ap.jll.com -
Marina Bracciani – Senior Associate, Hotels Research, Asia Pacific
Email: marina.bracciani@ap.jll.com -
Phone Numbers:
- Bangkok: +66 2 624 6400
- Hanoi: +84 24 3944 0133
- Ho Chi Minh City: +84 8 3911 9399
- Jakarta: +62 21 2922 3888
- Kuala Lumpur: +60 3 2260 0700
- Singapore: +65 6536 0606
Disclaimer
All information contained in this document is from sources deemed reliable; however, no representation or warranty is made as to the accuracy thereof.
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