毕马威-2020年全球首席执行官调查（英文）-2020.9-23页_994kb

KPMG 2020 CEO Outlook: COVID-19 Special Edition Summary

Core Content

The KPMG 2020 CEO Outlook: COVID-19 Special Edition presents insights from surveys of 1,300 and 315 CEOs conducted in early 2020 and mid-2020, respectively. The report highlights the evolving perspectives of CEOs on leadership, organizational purpose, digital transformation, and risk management in the context of the pandemic.

Main Themes

1. Talent and the New Working Reality

• Recruitment Strategy Shift: CEOs are rethinking recruitment strategies due to the expanded talent pool enabled by remote working.
• Office Space Re-evaluation: Companies are reassessing their office space needs in the short term and considering long-term changes to the future of work.
• Leadership Obligations: CEOs emphasize the need to be more visible, empathetic, and engaged as they navigate the personal and professional challenges faced by employees and communities.

2. Shifting Risk Agenda

• Talent Risk as Top Threat: Talent risk has risen from 11th to 1st place as the most significant threat to business growth, surpassing supply chain risk and environmental risk.
• Supply Chain Risk: Supply chain risk moved up to 2nd place as a major strategic threat, driven by the disruptions caused by the pandemic.
• Territorialism: The threat of a return to territorialism (3rd place) is increasingly seen as a risk to global trade and operations.

3. Digital Acceleration

• Digital Transformation: 80% of CEOs say the pandemic has accelerated digital transformation, particularly in digital operations and customer experience.
• Cloud Adoption: Resistance to cloud-based solutions has largely disappeared, with many CEOs noting a significant jump in digital progress.
• Operational Flexibility: Digital technologies are seen as critical to resilience, enabling greater operational flexibility and customer engagement.

Key Findings

Purpose

• Renewed Sense of Purpose: 79% of CEOs feel a stronger emotional connection to their corporate purpose since the start of the pandemic.
• Stakeholder Focus: Purpose has become a central guide for meeting stakeholder needs, including employees, communities, and customers.
• Re-evaluation of Purpose: 79% of CEOs say they have re-evaluated their organization's purpose in response to the crisis.

Prosperity

• Confidence in Growth: Despite global economic uncertainty, CEOs are more confident in their own company's growth prospects than in global economic growth.
• Climate Change Focus: 65% of CEOs believe managing climate-related risks will be a key factor in their job security over the next five years.
• Locking in Gains: 71% want to maintain or lock in climate change-related progress made during the pandemic.

Priorities

• ESG Commitment: ESG (Environmental, Social, and Governance) remains a priority, with a particular focus on the 'S' (Social) component.
• Customer-Centric Supply Chains: 67% have rethought their global supply chain strategies to be more agile and responsive to changing customer needs.
• Anti-Racism Measures: 81% of CEOs say their organization has already or plans to publicly announce new anti-black racism measures, influenced by the global protests following George Floyd's death.

Key Quotes

• Alison Rose (NatWest Group): "Purpose means listening really carefully to what customers are going through and ensuring we’re giving them the right support and being responsible lenders."
• Mario Greco (Zurich Insurance Group): "The leadership challenge of the crisis is the sense of responsibility you have for protecting your people from health issues."
• Hans Vestberg (Verizon Communications): "We knew racial injustice was something we needed to talk about because we're not going to accept it."
• Jane Lawrie (KPMG International): "CEOs have responded to the COVID-19 crisis by putting even more focus on purpose, helping to signpost to employees and stakeholders why their company exists and how it aims to contribute to the world at large."

Conclusion

The pandemic has prompted CEOs to rethink their organizational purpose, embrace digital transformation, and prioritize ESG initiatives. With a renewed focus on talent, leadership, and societal responsibility, they are positioning their businesses for long-term resilience and growth in a post-pandemic world.