2024-04-29-PLMA-2024年美国自有品牌报告_8页_1mb

报告摘要

PLMA’s 2024 Private Label Report: US Store Brands Performance (2023)

Overview

In 2023, US store brands achieved record highs in both dollar share (18.9%) and unit share (20.7%), outperforming national brands. Dollar sales grew by 4.7% compared to national brands' 3.4%, while unit sales remained nearly flat for store brands at -0.1% versus -2.8% for national brands.

Key Growth Areas

Departments: Beauty (+10.5%), General Food (+10.0%), Beverages (+8.9%), and Home Care (+8.7%) led dollar sales growth. Refrigerated, Frozen, and Beverages saw unit share increases, while Refrigerated, Frozen, and Beverages experienced slight declines in unit sales.
Categories: Salty snacks (+25.3%), shortening/oil (+13.7%), fresh bread/rolls (+12.5%), refrigerated meat (65.1% share), fresh eggs (61.9% share), and frozen seafood (61.2% share) were top performers.

Consumer Trends

Gen Z consumers show strong affinity for store brands, citing value, reliability, and trust as key reasons.
Overall consumer awareness and purchase frequency remain high, with store brands accounting for one of every five grocery items sold.

Historical Context

Store brands achieved unprecedented growth from June 2021 to October 2023, with 31 consecutive months of dollar sales growth. Compared to 2019, 2023 saw a $60.2 billion dollar sales increase (up 34%).