丰田：2019年电动汽车全球化战略报告-2019.6-45页_3mb

Toyota's Challenge: Popularizing BEVs

Core Content

Toyota Motor Corporation, under the leadership of Executive Vice President Shigeki Terashi, has announced its strategic initiatives to popularize Battery Electric Vehicles (BEVs) globally. The company aims to overcome the challenges initially declared in 2017 by accelerating the electrification of its vehicle lineup, particularly through the development and deployment of ultra-compact BEVs, as well as exploring new business models in collaboration with various partners.

Main Initiatives

1. Popularizing BEVs

• Global Deployment: Toyota plans to introduce at least 10 BEV models worldwide by the early 2020s, with mass production starting in China in 2020.
• Local Introduction: Gradual introduction of BEVs in Japan, India, the U.S., and Europe.
• Ultra-Compact BEVs: Toyota is developing ultra-compact BEVs to cater to urban mobility needs, including the i-ROAD and Concept-i WALK models.
• Customer Needs: These vehicles are designed to address concerns such as limited range, ease of parking, and accessibility for elderly and disabled individuals.

2. Global BEV Deployment Strategy

• Market Focus: Targeting major markets with strong demand such as China, the U.S., and Europe.
• Variation and Affordability: Toyota aims to offer multiple variations of BEVs at reasonable prices through efficient and smart development.
• Collaborative Development: Working with partners in different fields to develop common architectures and promote new business models.

3. Battery Development and Supply

• Battery Durability: Toyota is focusing on improving battery durability to enhance product appeal and support used vehicle sales and battery reuse.
• Partnerships: Collaborating with global battery manufacturers, including CATL and Panasonic, to ensure stable supply and meet the rapidly growing demand for electrified vehicles.
• Technology Integration: Leveraging core electrification technologies developed through Hybrid Electric Vehicle (HEV) and Plug-in Hybrid Electric Vehicle (PHEV) systems to enhance BEV performance.

Key Information

• Milestones: Toyota has experienced a sudden surge in electrification at a pace exceeding initial expectations.
• Market Data: BEV market growth is supported by incentives such as tax benefits and grants in various countries, with Norway leading in adoption.
• New Business Models: Toyota is shifting from traditional vehicle manufacturing to promoting new business models that integrate BEVs into broader mobility solutions.
• Partnerships: Over 40 entities, including corporations, local governments, and technology providers, are involved in the development and deployment of BEVs.

BEV Business Models

• Ultra-Compact BEVs: Designed for short-distance urban mobility, last-mile transport, and accessibility.
• Walking Area BEVs: Including the Concept-i WALK, these vehicles cater to individuals with mobility challenges, offering rental options at large facilities and tourism spots.
• Corporate and Municipal Use: BEVs are expected to be used for business purposes and local services, such as security patrols and luggage transport.

Collaborative Framework

• Toyota ZEV Factory: Established in November 2018, this factory is responsible for BEV and FCEV business strategy planning, development, and production technology.
• Partnerships: Toyota is collaborating with companies like Hayashi Telempu, Aisin, Denso, and others to develop and supply BEVs and batteries efficiently.

Conclusion

Toyota is transitioning from an automobile company to a mobility company, aiming to provide safe and accessible mobility for all. The company is actively working on developing new business models, enhancing battery technology, and forming extensive partnerships to achieve the global popularization of BEVs.