梅赛德斯-奔驰：2022奔驰集团战略规划_英文版__68页_6mb

Summary of Mercedes-Benz Group AG FY 2021 Roadshow Presentation

Core Content

The Mercedes-Benz Group AG FY 2021 Roadshow Presentation outlines the company's financial performance, future outlook, and strategic direction. It highlights the impact of the pandemic and semiconductor shortages on operations, the successful spin-off of Daimler Trucks & Buses, and the acceleration of electric vehicle (EV) development and automated driving technology. The presentation also emphasizes cost reduction, restructuring, and the establishment of a sustainable and CO2-neutral supply chain.

Main Points

FY 2021 Results

• Financial Robustness: The company managed through the pandemic and semiconductor shortages, showing increased resilience.
• Strategic Implementation: Accelerated focus on electric vehicles and automated driving.
• Spin-off of Daimler Trucks & Buses: Successfully established, with the segment deconsolidated as of 9 December 2021.
• Segment Performance:
  • Mercedes-Benz Cars & Vans: Continued operations, with strong market demand for top-end vehicles and a record in EV sales.
  • Mercedes-Benz Mobility: Reduced credit risk, margin improvements, and strategic refocus on core business.
• Key Financials:
  • Revenue: €133.9 billion
  • EBIT: €16.0 billion
  • Free Cash Flow: €7.9 billion
  • CO₂ Emissions: Achieved compliance in Europe

FY 2022 Outlook

• Assumptions:
  • Global demand for cars is expected to remain favorable.
  • Semiconductor-related supply bottlenecks will continue.
  • Geopolitical and pandemic developments remain uncertain.
• Guidance:
  • Unit Sales: Slightly above 2021 levels.
  • Return on Sales (adjusted): 11.5–13% for Mercedes-Benz Cars, 8–10% for Mercedes-Benz Vans, 16–18% for Mercedes-Benz Mobility.
  • Cash Conversion Rate (adjusted): 0.8–1.0 for Cars, 0.6–0.8 for Vans.
  • Investment in PPE: Slightly above for Cars, significantly above for Vans.
  • R&D Expenditure: Slightly above for Cars, significantly above for Vans.
  • Revenue: Slightly above
  • EBIT: At prior-year level
  • Free Cash Flow: Slightly below
  • CO₂ Emissions: At prior-year level

Strategic Priorities

• Scale Electric Vehicles: Introduce four new BEVs in 2021, aiming for all-electric options in all segments by 2022.
• Accelerate Car Software: Focus on digital services and OTA upgrades.
• Grow Luxury Business: Expand sub-brands and customer base.
• Alleviate Supply Constraints: Improve supply chain efficiency.
• Focus on Costs: Implement cost reduction measures across all areas.

Key Information

Electric Vehicle Strategy

• 2021: Four new BEVs introduced, with strong EQS demand and doubled van EV deliveries.
• 2022: Eight EVs to be produced on three continents.
• 2025: All new models will be electric-only, with three EV-only architectures (MB.EA, AMG.EA, VAN.EA).
• Battery Development: Targeting over 200 GWh battery capacity by 2030, with partnerships in battery production and technology development.

CO₂ Neutrality and Sustainability

• Supply Chain: Aim for IRMA-certified mines and partnerships with lithium producers for sustainable sourcing.
• Production: Carbon-neutral production at all passenger car and battery assembly sites by 2022.
• Recycling: Planned battery recycling factory in Kuppenheim, Germany, to start operations in 2023.

Workforce Transformation

• Cost Reduction: Collaborating with employee representatives to reduce costs.
• Training: Internal tech-academies and other trainings to shift employees from conventional to electric drives.
• New Jobs: Creating 3,000 new jobs for software engineers.

Financial Ambitions

• Return on Sales (RoS): Targeting mid to high single-digit for Mercedes-Benz Cars, high single-digit for Vans, and double-digit for Mobility.
• Cash Conversion Rate: Targeting 0.7–0.9x.
• Cost Reduction:
  • Fixed Costs: Targeting a reduction of >20% by 2025 compared to 2019.
  • Variable Costs: Targeting a reduction of 1% in material and manufacturing costs by 2025.

Partnerships and Collaborations

• ACC (Automotive Cells Company): One-third stake to build a European battery champion.
• BBAC (Beijing Benz Automotive Cooperation): Joint venture for EV production and development.

Key Figures

• Mercedes-Benz Cars & Vans Unit Sales: 1,944 thousand (Cars), 386 thousand (Vans)
• Electric Vehicle Sales: 4 new BEVs introduced, 184,369 units sold in the first three quarters of 2021
• CO₂ Emissions: Achieved compliance in Europe
• Investment in PPE: €3.6 billion (Cars), €0.2 billion (Vans)
• R&D Expenditure: €7.2 billion (Cars), €0.5 billion (Vans)
• Free Cash Flow: €7.9 billion
• EBIT: €16.0 billion

Conclusion

The Mercedes-Benz Group AG is focused on transitioning to an all-electric future, enhancing digital capabilities, and ensuring financial sustainability. The company is actively managing supply chain challenges, investing in EV technology, and restructuring its operations to align with long-term strategic goals.