> **来源：[研报客](https://pc.yanbaoke.cn)** ```markdown # Summary of Poznań's Investment and Economic Landscape (Knight Frank Report) ## Core Content Overview This report provides an in-depth analysis of Poznań's investment attractiveness, economic performance, and office market dynamics. It highlights the city's strong position in the Central and Eastern European (CEE) region, its growing reputation as a smart and sustainable city, and its role in the evolving industrial landscape due to nearshoring trends. ## Key Economic Indicators - **City Area**: 261.9 sq km - **Population**: 700,420 (as of 01.2026, Mobile data) - **Number of Companies**: 138,000 (as of 02.2026, GUS) - **Unemployment Rate**: 1.6% (as of 05.2026, GUS) - **GDP Growth**: 12% - **GDP per Capita**: PLN 175,700 (GUS) - **Average Salary (Gross, Business Sector)**: PLN 10,346.99 (as of 02.2026, GUS) ## Investment Attractiveness Poznań has consistently ranked at the top of several prestigious rankings: - **1st place** in the "City of the Year" category – CEE Investment Awards 2025 - **1st place** in the "Investor-Friendly City" category – Prime Property Prize 2025 - **1st place** in the "Local Government Pearls" ranking (cities with over 100,000 residents) - **2nd place** in the "Business Friendly City" category – European Cities and Regions of the Future 2025 - **1st place** in the "Economics category" – Oxford Economics Global Cities Index - **1st place** in the "Best cities to live in Poland" ranking – Business Insider Polska - **1st place** in the "Smart City Award" – cities with over 300,000 residents - **4th place** in the "Quality of life category" – Oxford Economics Global Cities Index - **Only city in Poland listed in Forbes' 20 best cities for Americans to live, invest and work in Europe** ## Quality of Life in Numbers - **Bike Paths**: 351 km - **Green Areas**: 128.3 sq km - **Number of Students**: 100,500 - **Number of Graduates**: 24,000 - **Number of Universities**: 24 - **Airport Distance to City Centre**: 7 km - **Airport Passengers (2025)**: 4,144,829 ## Office Market Performance (H1 2026) - **Total Office Stock**: 678,000 sq m (6th largest in Poland) - **Supply Under Construction**: 77,000 sq m (up 47.3% YoY) - **New Supply**: 5,000 sq m (up 107.8% YoY) - **Take-up**: 48,500 sq m (up 51.6% YoY) - **Vacancy Rate**: 11.5% (down 3.3 p.p. YoY) - **Headline Office Rents**: EUR 11.50–16.00 per sq m/month - **Service Charges**: PLN 17.00–29.00 per sq m/month - **Fit-out Budget**: EUR 250.00–500.00 per sq m ## Office Market Trends - **Leasing Activity**: Strong rebound in Q2 2026, with take-up reaching nearly 42,800 sq m (up 142% YoY) - **Leasing Structure**: - New leases: 36% - Renegotiations: 32% - Expansions: 21% - Owner-occupier transactions: Remaining share - **Top Sectors by Take-up**: - Energy sector: 24% - IT sector: 18% - Commerce sector: 18% - Business Services: 16% ## Major Office Projects - **Completed Projects**: Selgros HQ (5,000 sq m) - **Under Construction**: 77,000 sq m - **Planned for 2026**: 12,300 sq m - **Upcoming Major Project**: AND2 (39,000 sq m, Von der Heyden Group), expected to be completed in early 2028 and become the largest office building in Poznań ## Investment Incentives - **Project Manager**: Dedicated to support investors in project preparation and launch - **Employer Branding**: Through press conferences, media, and online platforms - **Real Estate Promotion**: At national and international events (e.g., MIPIM, Poznań Housing Fair) - **Investment Offers Database**: Updated regularly at www.poznan.pl - **Collaboration with Special Economic Zones**: To access government grants - **Sector Analyses**: Prepared for investor needs - **Urban Real Estate Offer**: Includes 16 areas with diverse development opportunities ## Nearshoring and Talent Development - **Nearshoring Trend**: Reshaping European industry, with Poznań as a key beneficiary - **Industrial Leadership Evolution**: Focus on strategic thinking, profitability, and sustainable enterprise value - **Talent Demand**: Increasing need for leaders with both commercial acumen and change management skills - **Talent Geography**: Emerging regions like West Pomerania, Tri-City, and Lublin offer unique advantages in terms of quality of life, academic ecosystems, and untapped labor markets ## Key Organizations - **Michael Page**: Highlights the challenges of executive recruitment in a competitive market - **Knight Frank Poland**: Provides strategic advice, forecasts, and consultancy services to commercial real estate clients ## Contacts - **Knight Frank Poland**: - CEO: Charles Taylor (charles.taylor@pl.knightfrank.com) - Research: Dorota Lachowska (dorota.lachowska@pl.knightfrank.com) - Commercial Agency: Dorota Mielke (dorota.mielke@pl.knightfrank.com) - Capital Markets: Krzysztof Cipiur (krzysztof.cipiur@pl.knightfrank.com) - Valuation & Advisory: Małgorzata Krzystek (malgorzata.krzystek@pl.knightfrank.com) - Strategic Consulting EMEA: Jaromir Sejud (jaromir.sejud@pl.knightfrank.com) - Industrial Agency: Przemysław Piętak (przemyslaw.pietak@pl.knightfrank.com) - **Poznań Investor Relations Department**: - Contact: inwestor@um.poznan.pl - Website: www.poznan.pl - **Michael Page (Jakub Świderski)**: - Email: jakubswiderski@michaelpage.pl - Phone: +48 798 507 665 - Website: www.michaelpage.pl ## Conclusion Poznań stands out as a top-tier investment destination in CEE, supported by a robust economy, a high-quality workforce, and a commitment to smart city development. Its office market is showing strong growth and resilience, while nearshoring trends are driving a new demand for leadership and specialized talent. The city's strategic initiatives and infrastructure make it an ideal location for both established and emerging businesses. ```