2024-10-10-莱坊-Poznań_city_attractiveness_and_office_market_Q2_2024_5页_786kb

Summary of Poznań's Investment and Office Market Landscape (H1 2024)

Core Content

Poznań is emerging as a highly attractive city for investment and business in Central and Eastern Europe. It is ranked among the most dynamically developing cities in Poland and holds a strong position in various quality of life and business-friendly city rankings. The city is also recognized for its investment incentives, quality of life, and office market performance.

Key Highlights

• City Attractiveness:

  • Ranked 1st in the "Best cities to live in Poland" by Business Insider Polska.
  • Listed in the "Forbes" ranking of the 20 best cities for Americans to live, invest and work in Europe.
  • Recognized as a Smart City and holds a high position in the Oxford Economics Global Cities Index.
  • Awarded in the "Human Capital and Lifestyle" and "Business Friendly City" categories by the fDi Report.

• Office Market Overview:

  • Total existing office space: 674,000 sq m.
  • Supply under construction: 58,000 sq m (one of the highest in regional cities).
  • Vacancy rate: 13.9% (down by 0.2 pp from previous quarter, significantly below the regional average of 17.7%).
  • Take-up in H1 2024: 31,000 sq m, marking a 40% increase compared to H1 2023.
  • Asking rents: EUR 11.00 to 15.50/sqm/month, with top floors of premium buildings commanding higher rates.
  • Service charges: PLN 16.00 to 28.00/sqm/month.
  • No new office buildings delivered in H1 2024, but supply is expected to increase slightly by year-end.

• Investment Attractiveness:

  • Poznań is a key location for real estate investment, with a focus on promoting the city's offerings through events like MIPIM and Poznan Housing Fair.
  • The city offers a range of investment incentives, including cooperation with local investor service offices, government grants through Special Economic Zones, and support for real estate investors.
  • A regularly updated database of investment areas and offers is available at www.poznan.pl.

• Quality of Life:

  • Poznań has a rich cultural life, with numerous festivals, museums, and leisure opportunities.
  • It is known as the Culinary Capital of Poland, with over 500 restaurants and bars.
  • Green areas: 128.3 sq km.
  • Bike paths: 345.3 km.
  • Public transport is highly rated, with a strong focus on improving sustainability and reducing pollution through initiatives like "Let's end smog in Poznan".
  • The city has been awarded a Michelin star and 11 restaurants with distinction.

• Education and Workforce:

  • Poznań has 24 universities, 102,200 students, and 24,500 graduates annually.
  • A strong workforce in the modern services and IT sectors, with companies like Rockwool, SwissSoft, Miele, and Capgemini expanding in the city.
  • The BSS sector (Business Services and Support) has 150 centres and employs 30,000 people.
  • The city's unemployment rate is 1.1% (as of May 2024), one of the lowest in Poland.

• Human Leadership in Management:

  • The digital era has made Human Leadership a critical management style, emphasizing empathy, communication, and adaptability.
  • 77% of companies in Poland struggle to find suitable specialists, particularly in IT, data analysis, and digitalisation.
  • Human Leadership approach helps in increasing employee engagement, productivity, and retention.
  • It is crucial for leaders to bridge the gap between technical and non-technical team members and support innovation.

• Recruitment in Manufacturing and Supply Chain:

  • The manufacturing sector in Poland employs 2.8 million people, with a low unemployment rate of 4.9%.
  • Companies are increasingly hiring foreign workers due to a shortage of qualified Polish employees.
  • The Polish economy is projected to need 2.5 million foreign workers annually.
  • Recruitment errors can cost employers up to 100,000 PLN per employee, highlighting the importance of effective hiring strategies.

• Key Positions in Manufacturing and Supply Chain:

  • Automation Engineer: 12,000–16,000 PLN gross (KATOWICE, KRAKOW, WROCLAW, POZNAN).
  • Quality Manager: 20,000–25,000 PLN gross (WROCLAW, POZNAN, WARSAW, ŁÓDŹ, TRICITY).
  • Project Manager: 15,000–25,000 PLN gross (WARSAW, ŁÓDŹ, TRICITY).

Investment Incentives

• Project Manager Support: Dedicated personnel to assist investors in the preparation and implementation of projects.
• Employer Branding: Promotion through press conferences, media, and social platforms.
• Real Estate Promotion: Participation in national and international events to showcase the city's properties.
• Government Grants: Collaboration with Special Economic Zones for obtaining financial incentives.
• Sector Analyses: Customized reports for investors to aid in decision-making.
• Urban Real Estate Offer: Includes 11 residential/service areas, 2 service development properties, 1 industrial/logistics area, and other specialized zones.

Contacts and Resources

• Knight Frank Poland:

  • Research contact: Dorota Lachowska (dorota.lachowska@pl.knightfrank.com)
  • Commercial agency contact: T-REP Piotr Kalisz (piotr kalisz@pl.knightfrank.com)
  • Capital Markets: Krzysztof Cipiur (krzysztof.cipiur@pl.knightfrank.com)
  • Valuation & Advisory: Małgorzata Krzystek (malgorzata.krzystek@pl.knightfrank.com)
  • Strategic Consulting EMEA: Marta Sobieszczak (marta.sobieszczak@pl.knightfrank.com)
  • Industrial Agency: Przemysław Jankowski (przemyslaw.jankowski@pl.knightfrank.com)

• City of Poznań Investor Relations:

  • Contact: Investor Relations Department, ul. Za Bramką, 61-842 Poznań
  • Phone: (+48) 618785428
  • Email: investor@um.poznan.pl
  • Website: www.poznan.pl

• MichaelPage Recruitment:

  • Contact: Mateusz Wesolowski (mateuszwesolowski@michaelpage.pl)
  • Phone: +48789805437

Conclusion

Poznań presents a compelling investment opportunity, supported by a robust economy, a skilled workforce, and a high quality of life. The city's office market is stable and shows positive trends, with a focus on smart city development and modern infrastructure. As the demand for skilled workers in digital and manufacturing sectors increases, the implementation of Human Leadership strategies becomes essential for companies aiming to retain and attract top talent.