艾瑞咨询：视频会议用户洞察白皮书_34页_1mb

Summary of iResearch Inc. Video Conferencing User Insight White Paper

The report, "2023 iResearch Inc. Video Conferencing User Insight White Paper," examines the video conferencing market in China post-pandemic, highlighting its growth and transformation driven by COVID-19 recovery. Research methods include desktop studies and online surveys conducted in May 2023, targeting users with over one year of experience and more than five uses in the past year. Key insights reveal a diverse userbase, high product variety, and evolving demand for customized features.

• Industry Development Status: After the pandemic, the market expanded with government, education, and healthcare leading initial demand; by 2022, enterprise demand surged, applications diversified, and the supply chain involves extensive partners supporting various business scenarios, emphasizing security, clarity, and compatibility.

• User Demand and Behavior: Users primarily choose products based on organizational requirements or recommendations, with weekly usage ranging from 1-2 times for about 37% of users. Common reasons include professional or educational needs; frequent users often employ multiple platforms, driven by factors like ease of use and clarity. Higher frequency correlates with better-paid roles and industries like IT/education.

• Payment Willingness: Most services are company-paid, but individual users show openness to additional fees for premium features like automatic meeting notes. Willingness to pay increases with usage frequency, with target price intervals established; users respond positively to businesses adjusting pricing post-COVID.

This summary aids in understanding market trends for informed business decisions.