艾瑞咨询-视频会议用户洞察白皮书-2023.8-34页_937kb

Summary of 2023 iResearch Inc. Video Conferencing User Insights

Industry Development

The video conferencing industry experienced significant growth post-COVID, driven by the shift to remote work and education. Key sectors include government (26.8% of usage), education (16.4%), and enterprise/industry (66.2%). The industry's application fields expanded, with product features evolving to include advanced functionalities like AI integration and multi-scenario support. For instance, in 2022, the market saw increased adoption by small-to-medium enterprises and personal users, reflecting a broader reach in China.

User Behavior

Video conferencing users primarily use the service for internal meetings and remote education, accounting for over 63% of usage. Weekly usage is highest at 1-2 times for most users (37.3%), with a trend toward using multiple platforms (61.2% of users). Factors influencing choice include organizational recommendations and peer referrals. Common scenarios include business collaborations, training, and education, with a focus on ease of operation, clear audio/video quality, and professional features like automatic meeting transcriptions.

Willingness to Pay

Over 50% of users have paid for premium video conferencing services, with company/school payments being the primary method. Users express strong willingness to pay for enhanced features, such as real-time transcription or advanced tools, with a preferred payment model being annual or monthly subscriptions. Willingness increases with usage frequency—for example, high-frequency users (79.8%) are more likely to pay compared to low-frequency users (40.6%). Acceptable monthly payment ranges up to 150 RMB, with factors like security and compatibility being key considerations.

Methodology

The 2023 research utilized 1,549 survey respondents from January-March 2023, focusing on users who engaged monthly exceeding five times. Data was gathered through online surveys and desktop research, highlighting trends in industry adaptation and user preferences during economic recovery.