【Strava】2024年度全球健身趋势报告_25页_8mb

报告摘要

Strava Year In Sport 2024 Trend Report Summary

Core Content

Strava's Year In Sport 2024 report provides an overview of global fitness trends, based on activity data from September 1, 2023 to August 30, 2024, and survey responses from 5,068 active individuals. The report highlights the shift in how people engage with fitness, emphasizing community, balance, and gear preferences.

Main Trends

01 Getting Social While We Sweat

Run clubs and run club couples saw a significant rise in 2024.
40% of Gen Z users want to do more workouts with friends in 2025.
+59% increase in running clubs on Strava.
+18% more runs uploaded with groups of 10+.
Group activities were longer and earned more kudos than solo ones.
43% of users joined group activities to improve performance.
34% joined to stay accountable to their training plans.
+15% more users uploaded on New Year’s Day 2024 compared to 2023.
80 million sunrise activities recorded in 2024.
16% of group weekend road ride time was spent stopped, averaging 28 minutes.
25% of total activity times spent stopped for activities with "coffee" in the title.
46 minutes of average stopped time for such activities.

02 Burnout Is Out. Balance Is In

Short workouts became popular, with 57% of people preferring 45-60 minutes.
79% of all Strava users met their weekly goals.
72% of runs and 77% of rides were completed in under an hour.
60% of users want to work out 60+ minutes each day in 2025.
51% of marathon trainees had rest days in the 16 weeks before the race.
19% of users prioritized stretching and mobility in 2025.
14% focused on improved diet, and 14% on better sleep.
Gen Z had 65% of respondents prioritizing mental health as a 2025 goal.
Gen X and Millennials also showed strong interest in mental health (58% and 59%, respectively).

03 Barriers Are for Hurdling Over

Despite progress, 1 in 4 women still face scheduling barriers.
+11% growth in women's share of cyclists on Strava.
+20% more women than men achieved the fastest time on Strava segments.
+25% growth in the share of women uploading weight training activities.
Boomers and Gen X dominated in achieving QOMs, KOMs, and CRs.
Boomer runners and riders had the highest average weekly distances.
+44% of marathons were uploaded with carbon fiber-plated shoes.
+14% increase in races uploaded with such shoes.

04 The Year in Gear (Ft. the Generational Sock-Length Wars)

Nike Pegasus was the top running shoe overall.
Apple Watch Series was the most popular tracking device for running.
Garmin Edge 530 and 830 were top for cycling.
Trek, Specialized, and Giant were leading bike brands.
Color coordination in workout outfits was endorsed by 60% of users.
Gen Z had the highest support for coordinated outfits at 57%.
High or crew socks were preferred by 57% of Gen Z.
Black remained the most popular workout color, with blue second.
Orange was favored by 73% more Strava users than non-users.

Key Insights

Fitness in 2024 was increasingly social, with a strong emphasis on community.
There was a shift towards balance and sustainability in workout routines.
Women showed significant growth in participation and performance, especially in cycling and weight training.
Gen Z had a strong focus on mental health and social aspects of fitness.
Gear tracking became more common, with preferences varying by age and activity type.
Technology played a role in overcoming barriers, particularly among men and Gen Z.
Night workouts increased with the use of night heatmaps.

Conclusion

The 2024 Strava Year In Sport report highlights a growing emphasis on community, balance, and gear in the fitness world. With more people engaging in group activities and prioritizing mental health, the year was marked by both progress and a renewed focus on the fundamentals of fitness. The data suggests a positive outlook for 2025, with continued growth in social fitness, gear tracking, and a focus on sustainability.

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