Marigold：2023年消费者趋势指数_42页_964kb

Despite economic uncertainty, Gen X consumers prioritize personalization, privacy, and loyalty in their interactions with brands. They value digital-friendly experiences and mobile strategies but express concerns about invasive data tracking. Loyalty remains strong, with 73% willing to pay more for favored brands, driven by excellent service, quality products, and loyalty programs. Email is the top purchase channel, while banner ads and traditional marketing methods are losing effectiveness due to ad blocker use and economic shifts. Overall, they seek authentic, value-based relationships and are responsive to data privacy measures and personalized offers.