Digimind-在亚太地区的‘新常态‘中找到确定性（英文）-2020.11-77页_17mb

Covid-19 Report Summary

Core Content

This report provides an in-depth analysis of the social media landscape in the Asia Pacific region (Hong Kong, India, Indonesia, Malaysia, Singapore, and The Philippines) during the period from 15 May to 15 July 2020. It explores consumer behavior, sentiments, and brand engagement in the context of the "new normal" post-lockdown.

Main Points

1. Key Social Figures at a Glance

• Timeline of Countries Moving Into Initial Stages of Post-Lockdown: The report outlines the progression of countries in easing lockdown measures.
• Key Figures: Over 653,428 mentions were collected, with an estimated reach of 124.9 million.
• Social Media Breakdown:
  • Twitter: 42.2% of mentions
  • Positive Sentiment: 43.4% of mentions had a positive tone

2. Mapping Consumer Concerns & Priorities on Social

• Post-Lockdown Conversations: Discussions around the easing of restrictions surged as governments announced reopening plans.
• Top 3 Emotions Expressed on Social:
  • Anticipation: 24.3% in Malaysia, 19.3% in Singapore, 18.7% in Indonesia, 18.5% in India, 23.0% in Hong Kong, and 31.6% in The Philippines.
  • Desire: 18.1% in Malaysia, 11.4% in Singapore, 17.2% in Indonesia, 14.6% in India, 22.0% in Hong Kong, and 19.4% in The Philippines.
  • Happiness: 14.2% in Indonesia, 11.5% in Malaysia, and 8.8% in The Philippines.
• Consumer Priorities:
  • Safety (44.3%): Consumers prioritized hygiene, social distancing, and health measures.
  • Availability (19.0%) and Price (15.5%): These were also highly valued, especially for essential goods like medicine and food.

3. Consumer Needs & Behavior in the "New Normal"

• Shift to Online Shopping: Consumers increasingly turned to e-commerce to minimize physical contact.
• Purchase Intent:
  • Hong Kong: Focus on consumer electronics (monitors, projectors, speakers).
  • India: Online workshops and virtual education programs.
  • Indonesia: FMCG items, including home ornaments, old smartphones, and flowers.
  • Malaysia: New technology, with frequent mentions of phones and related products.
  • Singapore: Shopping habits aligned with traditional festivals, such as "baju raya."
  • The Philippines: Strong support for local products, with calls to buy locally to boost the economy.

4. Industry Focus

• E-Retail: Online shopping remained a crucial channel for consumers, especially for FMCG and essential goods.
• Online Entertainment and Media Streaming Platforms: Increased engagement with digital content as people spent more time at home.
• Fitness: Virtual workout classes and live streams became popular, reflecting a shift in consumer behavior towards home-based activities.

5. Top Brand Analysis on the "New Normal"

• Brand Love Matrix: The report highlights brands that are well-positioned to thrive in the new normal, focusing on transparency, safety, and customer engagement.
• Brand Engagement: Brands that communicated effectively on health and safety, and those that supported local economies, saw higher engagement and trust from consumers.

Key Insights

• Safety and Health: Safety remained the top concern across all countries, with a strong emphasis on hygiene and social distancing.
• Consumer Behavior: There was a notable shift towards online shopping and home-based activities, driven by the need to minimize physical contact.
• Political Sentiment: In Hong Kong, political tensions were high, with concerns over national sovereignty and government policies.
• Economic Impact: The pandemic had a significant impact on the economy, with consumers valuing affordability and availability.
• Brand Responsiveness: Brands that were transparent and proactive in addressing consumer concerns saw higher engagement and trust.

Social Highlights

• India: Concerns about the spread of the virus in densely populated areas and calls for voluntary isolation.
• Malaysia: Public optimism about reopening, with calls for caution and government support.
• Singapore: Mixed emotions with anticipation and caution, as the government eased restrictions.
• The Philippines: Cautious optimism, with a focus on local products and community support.
• Hong Kong: Continued concerns about a second wave and the importance of maintaining safety measures.

Methodology and Scope

• Period Studied: 15 May 2020 – 15 July 2020
• Countries Studied: Hong Kong, India, Indonesia, Malaysia, Singapore, and The Philippines
• Language Monitored: English
• Topics Monitored: Covid-19, post-lockdown, purchase intent, and selected industries and brands
• Tools Used: Digimind Social and Digimind Historical Search

About Digimind

• Overview: Digimind is a leading social media monitoring and competitive intelligence software.
• Headquarters: New York, Paris, Singapore, and Rabat.
• Clients: Over 600 customers worldwide, including LinkedIn, Sony, McCann Worldwide, and Lexus.
• Contact: marketing@digimind.com

Conclusion

The report underscores the importance of adapting to the "new normal" by leveraging social media insights. It highlights the evolving consumer behavior, the critical role of safety and affordability, and the strategic importance of brand transparency and community support in the post-pandemic landscape.