2024-2025年全球创业观察报告_英__249页_14mb

报告摘要

GEM 2024/2025 Global Report Summary

Core Content

The Global Entrepreneurship Monitor (GEM) 2024/2025 Global Report, titled Entrepreneurship Reality Check, provides a comprehensive overview of global entrepreneurship trends and insights. It is a collaborative effort involving GEM's global team and national contributors, offering primary data collected directly from entrepreneurs and the general population.

Key Authors and Collaborators

GEM Global Data Team: Francis Carmona and Alicia Coduras
GEM Policy Roadmaps: Stephen Hill (Lead Author)
Feature Articles: Kevin Anselmo
National Teams:
- GEM Austria: Christian Friedl, PhD
- GEM Chile: Maribel Guerrero, PhD
- GEM Israel: Ehud Menipaz, P.Eng
- GEM Morocco: Fatima Boutaleb, PhD
- GEM Poland: Przemysław Zbierowski, PhD
- GEM South Africa: Mahsa Samsami, PhD and Natanya Meyer, PhD
- GEM UK: Sreevas Sahasranamam, PhD
- GEM USA: Jeffrey Shay, PhD

Main Findings and Themes

1. Entrepreneurship as a Key Driver of Prosperity

Entrepreneurship is seen as a critical driver of economic development and a vital contributor to solving environmental and social challenges.
GEM defines entrepreneurship as the act of starting and running a new business.
The report emphasizes that entrepreneurship is an investment in the future, not only for the individual but also for the economy and society.

2. Data Collection Methodology

GEM collects data through the Adult Population Survey (APS), which includes over 2,000 adults per participating economy.
The data is gathered directly from entrepreneurs and the general population, not from official statistics or secondary sources.
Surveys are conducted in a standardized manner across all participating economies, ensuring comparability and reliability.

3. Focus on Social Foundations and Sustainability

The report highlights the social foundations for entrepreneurship, including cultural attitudes, informal investment, and the availability of resources.
It explores how sustainability is becoming increasingly important for entrepreneurs, with questions about environmental and social impact.
The GEM data also captures the prioritization of sustainability by entrepreneurs and the integration of sustainable strategies into business models.

4. Digital Transformation and AI Adoption

The role of digital marketing and artificial intelligence (AI) in entrepreneurship is a major focus.
The report includes data on the perceived importance of digital marketing tools and the anticipated impact of AI on business operations.
It emphasizes the need for entrepreneurs to be aware of and adopt these technologies to remain competitive in the modern economy.

5. Entrepreneurial Diversity

The report addresses gender diversity, showing that while men still dominate entrepreneurship, there is a growing trend of women entering the field.
It examines the age and education distribution of entrepreneurs, highlighting the importance of younger and more educated individuals in driving innovation.
Job expectations and innovation are also key areas of focus, with data showing differences in how entrepreneurs view their future roles in the workforce.

6. Policy Implications and Contextual Analysis

GEM provides policy roadmaps and contextual analysis to help governments and organizations make informed decisions.
The National Entrepreneurial Context Index (NECI) is used to evaluate the entrepreneurial environment in each country.
The report includes insights on how context influences entrepreneurial activity, such as access to resources, legal frameworks, and economic stability.

Key Information

Participating Economies: 51 countries participated in the 2024/2025 GEM Adult Population Survey.
Sample Size: Over 150,000 adults were surveyed in 2024, representing more than 63% of the world's population and 77% of global economic activity.
Sponsors: The report is supported by the Cartier Women's Initiative, which focuses on empowering women entrepreneurs and driving social and environmental impact.
Partners: The report is also supported by various national institutions and organizations, including the Basque Government, Bilbao City Council, and Mondragon University.

Structure of the Report

Part 1: Introduction – Overview of GEM, its mission, and the global context of entrepreneurship in 2024.
Part 2: Analysis – Detailed examination of entrepreneurial activity, social foundations, diversity, and drivers.
Part 3: National Contexts – Analysis of the entrepreneurial environment in specific countries, including Spain, the Basque Country, and others.
Part 4: Appendix Tables – Includes GEM's conceptual framework, methodology, and key definitions.

Conclusion

The GEM 2024/2025 Global Report serves as a reality check on the state of entrepreneurship worldwide. It provides primary data that reflects the real experiences and perspectives of entrepreneurs, helping to inform policy and practice. The report underscores the importance of sustainability, digital transformation, and diversity in shaping the future of entrepreneurship. It is a valuable resource for decision-makers, academics, and entrepreneurs alike.

References and Citations

The report should be cited as: GEM (Global Entrepreneurship Monitor) (2025). Global Entrepreneurship Monitor 2024/2025 Global Report: Entrepreneurship Reality Check. London: GEM.
The Global Entrepreneurship Research Association (GERA) is the legal entity of GEM, registered in the UK (no. 05352027).
ISBN (print): 978-1-0683369-8-0
ISBN (ebook): 978-1-0683369-9-7

Key Figures and Tables

Figure 1.1: Change in household income in 2024
Figure 2.1–2.6: Perception of entrepreneurship opportunities and informal investment
Figure 3.1–3.9: Distribution of entrepreneurial activity across sectors and demographics
Figure 4.1–4.9: Gender and age differences in entrepreneurial activity
Figure 5.1–5.5: Motivations for starting and exiting businesses, and resilience
Figure 6.1–6.8: Sustainability practices and priorities among entrepreneurs
Figure 7.1–7.8: Digital marketing and AI adoption by entrepreneurs
Figure 8.1–8.5: National entrepreneurial context and perceptions
Table 1.1: GDP per capita distribution of participating economies
Table 7.1–7.2: Use of digital marketing tools
Table 8.1–8.2: Changes in entrepreneurial framework conditions
Table A1–A7: Additional data on demographics, motivations, and digital trends