CE-化妆品行业对欧洲社会经济的贡献（英文）-2020.2-44页_4mb

Socio-Economic Contribution of the European Cosmetics Industry 2019 Summary

Core Content

The European cosmetics industry plays a vital role in the socio-economic development of the EU, contributing significantly to employment, GDP, and overall well-being. This report highlights both the economic and social impacts of the industry, emphasizing its role in innovation, sustainability, and consumer health.

Main Points

1. Touching People's Lives

• Daily Use: Over 500 million consumers in Europe use cosmetics daily, ranging from deodorants, toothpaste, and shampoos to soaps and sunscreens.
• Functional Benefits: Cosmetics help in disease prevention, such as reducing the risk of diarrhoea by 44-47% and acute respiratory illness by 23% through handwashing with soap.
• Emotional Benefits: Cosmetics improve self-esteem, mood, and appearance. 72% of consumers feel that cosmetics improve their quality of life, while 74% believe they help build self-esteem.
• Specific Products: Toothpaste is used 1.59 times per day by adult women in France on average. Oral care products are perceived as particularly important by 94% of consumers.

2. Supporting Jobs & Growth in Europe

• Market Size: The European cosmetics market was valued at €78.6 billion in 2018, making Europe the largest market globally.
• Market Share: Skin care and toiletries make up the largest share of the market, accounting for approximately €20 billion in retail sales in 2018.
• Employment Impact:
  • Direct Employment: 167,730 workers are directly employed in the cosmetics manufacturing sector.
  • Indirect Employment: 1.63 million workers are employed indirectly in the cosmetics value chain.
  • Induced Employment: Between 366,200 and 549,400 jobs are generated due to induced economic activity from wages spent by workers.
• Total Jobs: The industry supports over 2 million jobs across Europe, with SMEs playing a key role in innovation and economic growth.
• SMEs: Over 5,800 SMEs are involved in cosmetics manufacturing in Europe. Additionally, there are over 100 companies producing cosmetic ingredients, 23,000 in wholesale, and 46,400 in retail.
• Gender Distribution: 60% of workers in the cosmetics industry are female, and every 10 workers in the value chain support at least two jobs in the wider economy.

3. Advancing Innovation & Science in Research

• R&D Investment: In 2017, the cosmetics industry spent approximately €2.35 billion on R&D, representing 5% of annual turnover.
• Scientific Facilities: There are at least 77 innovation facilities in Europe dedicated to cosmetics research.
• Scientific Workforce: Over 28,800 scientists are employed in the European cosmetics industry.
• Digital Economy: The industry is exploring new opportunities in the digital economy, enhancing its innovative capacity.

4. Contributing to European Economic Welfare

• Internal Market: Trade in cosmetic products and ingredients within the EU30 exceeded €35 billion in 2018.
• Exports: Europe exported approximately €21.5 billion worth of cosmetics in 2018, with France and Germany as the main exporters.
• Global Assets: The industry contributes to the development of global intangible assets, including brands and marketing services.
• Inward Investment: The cosmetics sector may attract inward investment through "wellness tourism" and the growth of spas.

5. Securing a Sustainable Future

• Environmental Responsibility: The industry has taken proactive steps to reduce environmental impact, such as phasing out plastic microbeads in wash-off products.
• Voluntary Actions: In 2018, 97.6% of plastic microbeads used for cleansing and exfoliating in wash-off products were phased out, confirming the effectiveness of voluntary initiatives.
• Community Engagement: The industry collaborates with local communities and supports initiatives like the "Look Good Feel Better" charity, which helps women and teenagers undergoing cancer treatment.

Key Information

• Consumer Expenditure: European consumers spend on average €135 per year on cosmetics, with Switzerland and Norway spending the most (around €225).
• Regional Variations: Southern European consumers perceive sun care products as more important compared to Nordic consumers.
• Economic Contribution: The cosmetics industry contributes at least €29 billion in added value to the European economy annually, with €11 billion directly from manufacturing and €18 billion indirectly from the supply chain.
• GDP Correlation: There is a close relationship between cosmetics expenditure and GDP, with higher GDP countries generally spending more on cosmetics.
• Public Health Impact: In 2012, EU27 spent €79 billion on oral health, with the potential for savings of up to €4.5 billion per year through the use of toothpaste.

Conclusion

The European cosmetics industry is a significant contributor to the economy and society, offering both tangible and intangible benefits. It supports millions of jobs, drives innovation, and promotes sustainability. With its strong presence in the internal market and exports, the industry is a key player in Europe's economic landscape, enhancing well-being and quality of life for consumers.