哔哩哔哩-2019年Q1哔哩哔哩财报2英文-20195-10页_570kb
报告摘要
Bilibili Inc. Q1 2019 Financial Summary
Core Financial Highlights
- Total Net Revenues: RMB1,373.5 million (US$204.7 million), up 58% YoY.
- Net Loss: RMB195.6 million (US$29.2 million), up from RMB57.8 million in Q1 2018.
- Adjusted Net Loss: RMB145.4 million (US$21.7 million), up from RMB3.2 million in Q1 2018.
- Average Monthly Active Users (MAUs): 101.3 million, up 31% YoY.
- Mobile MAUs: 88.6 million, up 39% YoY.
- Average Monthly Paying Users: 5.7 million, up 132% YoY.
Revenue Breakdown
| Revenue Segment | Q1 2019 (RMB) | YoY Growth | Notes |
|---|---|---|---|
| Mobile Games | 873.5 million | 27% | Driven by popularity of Fate/Grand Order and Chapter 2.0 update. |
| Live Broadcasting & VAS | 291.7 million | 205% | Enhanced monetization efforts. |
| Advertising | 112.5 million | 60% | Increased brand and performance-based advertising. |
| E-commerce & Others | 95.9 million | 621% | Growth in e-commerce platform sales. |
Operating Expenses
- Total Operating Expenses: RMB496.0 million (US$73.9 million), up 73% YoY.
- Sales and Marketing Expenses: RMB181.5 million (US$27.0 million), up 130% YoY.
- General and Administrative Expenses: RMB128.5 million (US$19.1 million), up 25% YoY.
- Research and Development Expenses: RMB186.1 million (US$27.7 million), up 76% YoY.
Key Financial Metrics
- Gross Profit: RMB189.3 million (US$28.2 million), down 11% YoY.
- Loss from Operations: RMB306.7 million (US$45.7 million), up from RMB74.3 million in Q1 2018.
- Investment Income, Net: RMB82.0 million (US$12.2 million), up 222% YoY.
- Income Tax Expense: RMB8.2 million (US$1.2 million), up from RMB3.2 million in Q1 2018.
- Net Loss per Share (Basic & Diluted): RMB0.60 (US$0.09), down from RMB1.73 in Q1 2018.
- Adjusted Net Loss per Share (Basic & Diluted): RMB0.44 (US$0.06), down from RMB0.94 in Q1 2018.
Cash and Liquidity
- Cash and Cash Equivalents & Time Deposits: RMB3.5 billion (US$519.1 million) as of March 31, 2019, down from RMB4.3 billion as of December 31, 2018.
Recent Developments
- Capital Raise: The Company raised approximately US$734 million in net proceeds from a convertible senior note offering and a primary offering of ADSs.
- Use of Proceeds: Funds will be used for content enrichment, R&D, and general corporate purposes.
Outlook
- Q2 2019 Revenue Guidance: Net revenues expected between RMB1.45 billion and RMB1.49 billion.
Non-GAAP Measures
- Adjusted Net Loss: Excludes share-based compensation and amortization of intangible assets from business acquisitions.
- Purpose: Helps assess underlying business performance and supports financial decision-making.
Conference Call
- Date & Time: May 13, 2019 at 9:00 PM U.S. Eastern Time (9:00 AM Beijing/Hong Kong time).
- Dial-in Numbers:
- United States: +1-866-519-4004
- International: +65-6713-5090
- Hong Kong: 800-963-117
- China: 400-632-2162
- Conference ID: 1966695
- Replay Access Code: 1966695
- Webcast: Available at http://ir.bilibili.com
About Bilibili Inc.
- A leading online entertainment platform for young generations in China.
- Offers a wide range of content including videos, live broadcasting, and mobile games.
- Focuses on building emotional connections with users and communities.
Disclaimer
- The press release includes forward-looking statements subject to risks and uncertainties.
- Non-GAAP measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP.
- Investors should not consider non-GAAP measures in isolation.
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