2019年Q1哔哩哔哩财报1_27页_3mb

Investor Presentation Summary - May 2019

Core Content

This document is an investor presentation from Bilibili Inc. dated May 2019. It outlines the company's growth, business strategies, financial performance, and user engagement metrics. The focus is on the company's expansion in the online entertainment market, particularly targeting Gen Z users, and its diverse content and services offerings.

Key Highlights

• User Base and Revenue Growth:

  • Total Revenue in Q1 2019: RMB 1,373 million
  • MAU (19Q1): 101.3 million
  • Mobile MAU (19Q1): 88.6 million
  • Avg. Daily Time Spent (19Q1): 81 minutes

• Gen Z as the Key Demographic:

  • Gen Z Population: 328 million (24% of China's total population)
  • Gen Z's Contribution to Market: Significant, as they represent the future of online entertainment
  • Characteristics of Gen Z: Deep user penetration, extensive time spent, and strong willingness to pay

• Community Engagement:

  • Highly Engaged Users: 514 million daily video views in Q1 2019
  • Live Broadcasting Interactions: 1.4 billion monthly
  • Official Members: 49 million, with a 39% YoY growth
  • 12-Month Retention Rate: ~80%

• Content and Services:

  • User-Generated Content: Ever-growing supply, supporting the platform's community and commercialization
  • Content Types:
    • Games: 3rd most popular video genre
    • Live Broadcasting: Natural extension of content platform
    • VAS (Value Added Services): Includes premium memberships, comics, audio dramas
    • OGV Library: Expansive collection of original and licensed content
    • Other Content: E-sports, talents, VTubers, pets, audios

• Advertising Revenue:

  • Brand & Performance-Based Advertising: Two key growth engines
  • Paying Users Growth: Impressive, with a 21% YoY increase in paying users
  • Revenue per MAU Growth: 21% YoY increase

• Financial Performance:

  • Net Revenues:
    • Mobile games: RMB 873 million (27% YoY growth)
    • Live broadcasting and VAS: RMB 292 million (205% YoY growth)
    • Advertising: RMB 112 million (60% YoY growth)
    • E-commerce and Others: RMB 96 million (621% YoY growth)
  • Total Net Revenues (19Q1): RMB 1,373 million (58% YoY growth)
  • Gross Profit: RMB 189 million (-11% YoY)
  • Operating Expenses: RMB 496 million (73% YoY growth)
  • Net Loss: RMB 196 million (238% YoY growth)
  • Adjusted Net Loss: RMB 145 million (4498% YoY growth)

• Balance Sheet Highlights:

  • Total Assets (31-Mar-2019): RMB 10,674 million
  • Cash and Cash Equivalents: RMB 2,715 million
  • Total Liabilities (31-Mar-2019): RMB 3,735 million
  • Shareholders' Equity: RMB 6,939 million

Strategic Focus

• Commercialization: Natural extension of content platform, driven by user demand and high-quality supply
• Content Creation: Continuous support to content creators across all layers, with a strong pipeline for new content
• Technology and Data Insights: Utilizing big data to understand user interests and behaviors, enabling customized recommendations and targeted advertising

Contact Information

• Bilibili Inc. IR Contacts:

  • Juliet Yang
  • Tel: +86-21-2509 9255 Ext. 8523
  • E-mail: ir@bilibili.com

• The Piacente Group, Inc.:

  • Tel: +86-10-5730-6200 (In China)
  • Tel: +1-212-481-2050 (In U.S.)
  • E-mail: bilibili@tpg-ir.com

Conclusion

Bilibili has experienced rapid growth in user base and revenue, driven by its focus on Gen Z users, diverse content offerings, and effective monetization strategies. The company is positioned as a welcoming home for diverse interests, with a strong pipeline of content and services. Despite a net loss, the company shows promising financial performance and growth potential in its core business areas.