2019年Q1哔哩哔哩财报2_10页_274kb

报告摘要

Total Net Revenues: RMB1,373.5 million (US$204.7 million), up 58% YoY.
Net Loss: RMB195.6 million (US$29.2 million), an increase from RMB57.8 million in Q1 2018.
Adjusted Net Loss: RMB145.4 million (US$21.7 million), up from RMB3.2 million in Q1 2018.
Net Loss per Share (Basic & Diluted): RMB0.60 (US$0.09), down from RMB1.73 in Q1 2018.
Adjusted Net Loss per Share (Basic & Diluted): RMB0.44 (US$0.06), down from RMB0.94 in Q1 2018.

Mobile Games: RMB873.5 million (US$130.2 million), up 27% YoY, driven by the popularity of Fate/Grand Order.
Live Broadcasting and VAS: RMB291.7 million (US$43.5 million), up 205% YoY, due to enhanced monetization and paying user growth.
Advertising: RMB112.5 million (US$16.8 million), up 60% YoY, attributed to increased brand and performance-based advertising.
E-commerce and Others: RMB95.9 million (US$14.3 million), up 621% YoY, mainly due to e-commerce platform growth.

Total Operating Expenses: RMB496.0 million (US$73.9 million), up 73% YoY.
Sales and Marketing Expenses: RMB181.5 million (US$27.0 million), up 130% YoY, due to increased marketing and promotional activities.
General and Administrative Expenses: RMB128.5 million (US$19.1 million), up 25% YoY, driven by personnel costs and amortization.
Research and Development Expenses: RMB186.1 million (US$27.7 million), up 76% YoY, due to increased headcount and R&D investment.

Loss from Operations: RMB306.7 million (US$45.7 million), up from RMB74.3 million in Q1 2018.

Investment Income, Net: RMB82.0 million (US$12.2 million), up 222% YoY, due to the disposal of an investee's interest.
Income Tax Expense: RMB8.2 million (US$1.2 million), up from RMB3.2 million in Q1 2018.

Cash and Cash Equivalents and Time Deposits: RMB3.5 billion (US$519.1 million) as of March 31, 2019, down from RMB4.3 billion as of December 31, 2018.

Capital Raise: The Company raised approximately US$734 million in net proceeds from a convertible senior note offering and a primary offering of ADSs.
Use of Proceeds: Funds will be used for content enrichment, R&D, and general corporate purposes.

Q2 2019 Revenue Guidance: Net revenues expected to be between RMB1.45 billion and RMB1.49 billion.

Gross Profit: RMB189.3 million (US$28.2 million), down 11% YoY.
Cost of Revenues: RMB1,184.2 million (US$176.5 million), up 81% YoY, primarily due to revenue-sharing costs.

Adjusted Net Loss: Excludes share-based compensation and amortization of intangible assets.
Use of Non-GAAP Measures: Provides insight into underlying business trends, though not a substitute for GAAP results.

Date and Time: May 13, 2019, at 9:00 PM U.S. Eastern Time (9:00 AM Beijing/Hong Kong time).
Dial-in Numbers:
- United States: +1-866-519-4004
- International: +65-6713-5090
- Hong Kong: 800-963-117
- China: 400-632-2162
Conference ID: 1966695
Replay Access Code: 1966695

Bilibili is a leading online entertainment platform for young users in China.
Offers a wide range of content including videos, live broadcasting, mobile games, and comics.
Focuses on building emotional connections with users and communities.

The press release contains forward-looking statements subject to risks and uncertainties.
Investors are advised to consider these statements in conjunction with the Company's SEC filings.

In China:
- Bilibili Inc.
- Juliet Yang
- Tel: +86-21-2509 9255 Ext. 8523
- Email: ir@bilibili.com
In the United States:
- The Piacente Group, Inc.
- Brandi Piacente
- Tel: +1-212-481-2050
- Email: bilibili@tpg-ir.com