2019全球美容与个人护理趋势英文版_22页_6mb

Sub-Zero Waste Summary

Core Content

The Sub-Zero Waste trend represents a significant shift in the beauty and personal care (BPC) industry, emphasizing sustainability, zero waste, and ethical practices. This movement is not just a passing trend but a growing consumer demand that is reshaping the industry's future.

Main Points

• Zero Waste Movement: Brands that fail to adapt to this movement may become irrelevant in the future. The push for sustainability is transforming the industry, with some companies aiming to eliminate packaging entirely.
• Consumer Demand: There is a strong consumer interest in sustainability, with a growing number of people willing to pay more for ethical brands. This is evident in various regions, such as the US, Brazil, UK, China, and Spain.
• Innovation and Transparency: Brands are encouraged to innovate through refillable, reusable, and upcycled packaging, as well as to be transparent about their sustainability efforts. Education and guidance for consumers are also vital in promoting a zero-waste lifestyle.
• Pioneering Brands: Indie brands like Ethique, Lamazuna, and LOLI Beauty are leading the charge with eco-friendly and ethical practices. Larger brands such as Unilever, L'Oréal, and Procter & Gamble are also making commitments to sustainability by 2025.
• Technological Integration: Blockchain and other technologies are being explored to enhance transparency and traceability in the supply chain, aligning with consumer demand for knowledge about product origins and sustainability.

Key Information

• Consumer Statistics:
  • 44% of US natural/organic personal care consumers buy both mainstream and natural/organic products.
  • 54% of Brazilians buy sustainable products to avoid waste.
  • 58% of Chinese Mintropolitans are willing to pay more for ethical brands.
  • 74% of Spanish consumers are concerned about the sustainability of natural product ingredients.
• Innovative Solutions:
  • Lamazuna offers travel-friendly, zero-waste products with upcycled packaging.
  • Labouche Rouge Paris uses leather for reusable/refillable packaging.
  • Kjaer Weis uses high-end metal for its refillable packaging.
  • Garnier partners with TerraCycle and DoSomething.org for beauty recycling.
  • LUSH and Pacifica are involved in upcycling empty bottles into new products.
  • Glambot is an online platform where consumers can buy and sell used cosmetics.
• Sustainability Commitments:
  • Unilever and L'Oréal aim to use 100% recyclable, reusable, and compostable plastic by 2025.
  • Procter & Gamble introduced 25% recycled plastic in 500 million haircare bottles in 2018.
  • Avon has already achieved 95% of its zero-waste to landfill goal.

How to Lead the Movement

• Innovate: Develop products and packaging that reduce waste, such as refillable containers and upcycled materials.
• Educate: Provide consumers with information on how to dispose of or reuse packaging post-purchase.
• Transparency: Share the sustainability journey of your products and ensure ethical sourcing and production.
• Adapt Retail Models: Use environmentally responsible practices in pop-up stores and other retail formats.
• Collaborate: Partner with initiatives and technologies that support sustainability, such as blockchain for supply chain tracking.

Regional Trends

• North America: High consumer engagement with sustainability, with many researching products online and willing to pay more for ethical brands.
• Europe: Brands like Lamazuna and Labouche Rouge Paris are leading in zero-waste practices.
• Asia: There is a growing interest in sustainability, particularly among educated, environmentally conscious consumers.

Conclusion

The Sub-Zero Waste movement is accelerating and requires immediate action from BPC brands. The future of the industry lies in sustainability, and brands that embrace this shift will not only meet consumer expectations but also secure a competitive advantage. Innovation, transparency, and education are key to leading this movement and ensuring long-term success.