2025年欧洲视频游戏报告_40页_19mb

Summary of Video Games Europe 2024 Key Facts Report

Core Content

The Video Games Europe (VGE) 2024 Key Facts Report provides a comprehensive overview of the state of the European video games industry, highlighting its growth, economic impact, and the role of responsible gameplay and consumer protection. It emphasizes the industry's contribution to the digital future of Europe, its role in education and innovation, and the need for supportive policies to maintain its global leadership.

Main Points

1. Industry Overview

• Market Growth: The European video games industry has grown by 15% over the past five years, with a 7% increase in the skilled workforce in 2024.
• Workforce: As of 2024, 116,419 skilled workers are employed across Europe, with 24.9% being women.
• Revenue: The industry's total revenue in 2024 reached €26.8 billion, a 4% increase from 2023.
• Digital Dominance: 90% of the industry's revenue comes from digital platforms, showing the successful digital transformation of the sector.
• Studios: Europe is home to 6,000 video game studios, indicating a robust and diverse creative ecosystem.

2. Player Statistics

• Player Demographics: 54% of the European population aged 6-64 plays video games, with 45% being women.
• Average Age: The average age of a video game player is 31 years.
• Player Distribution: 75% of players are adults (18 years and older).
• Device Usage:
  • 71% of players use smartphones or tablets.
  • 59% use consoles.
  • 43% use PCs.
• Play Time:
  • On average, players spend 9.4 hours per week playing video games.
  • 16.75 hours per week on social media.
  • 23 hours per week on watching TV.
• Player Engagement: 71% of players engage with games for at least one hour per week, and 15% for at least one hour per month.

3. Top Selling Games in 2024

• Consoles: Top titles include Call of Duty: Black Ops 6, GTA V, and Red Dead Redemption 2.
• PC: Top titles include EA FC 25, EA FC 24, and Command and Conquer: Generals.
• Apps: Top titles include EAFC25, Coin Master, and Clash of Clans.

4. Responsible Gameplay and PEGI

• PEGI Overview: PEGI (Pan European Game Information) is a pan-European age rating system, used in 40 countries, with over 43,800 games and millions of apps classified.
• PEGI Code of Conduct: Updated in 2024, it includes rules on in-game monetization and online safety.
• Player Protection:
  • PEGI ensures age-appropriate content through its rating system.
  • In-game purchases must be fair, transparent, and comply with consumer protection laws.
  • Games must disclose probabilities for random items and prohibit the transfer of in-game items to monetary value.
• Parental Controls:
  • 67% of parents use family setting tools to monitor and limit their children's gameplay.
  • These tools allow for setting time limits, controlling online spending, and managing online interaction.

5. Education and Inclusion

• Games in Schools: Demonstrates the potential of video games as educational tools, with research showing that girls who play games are three times more likely to study STEM.
• UNICEF Game Changers Coalition: Has reached over 150,000 people, especially adolescent girls in emerging economies, to inspire them into careers in games and technology.
• Diversity and Inclusion: VGE is committed to diversity, inclusion, and equality, with various initiatives aimed at fostering a more inclusive industry.

6. Policy Recommendations

• Manifesto for 2024-2029:
  • Make Europe the best place to create and invest in games.
  • Invest in education strategies to close the digital skills gap.
  • Allow time for businesses to adapt to new regulations and support innovation and IP creation.
• Union for Skills Strategy: VGE supports this strategy as it is vital to address the shortage of digitally-skilled young talent.

Key Information

Data Sources

• GameTrack: Conducts online and face-to-face surveys across five major European markets (France, UK, Spain, Italy, Germany) with 12,000 online respondents and 1,000 face-to-face respondents per country.
• Games Sales Data (GSD): Includes data from 22 European countries, covering both retail and digital sales.
• PEGI: Uses a single set of criteria for age ratings, with two rating procedures for physical and digital releases.

PEGI Structure

• PEGI Council: Composed of civil servants, media specialists, psychologists, and legal advisers, responsible for advising on the PEGI Code of Conduct.
• PEGI Management Board: Oversees the day-to-day operations and includes representatives from publishers, console manufacturers, and national trade associations.
• PEGI Experts Group: Provides technical advice on content and classification.
• Enforcement Committee: Ensures compliance with the PEGI Code of Conduct and can impose sanctions for violations.

PEGI Age Rating Labels

• PEGI 3: Suitable for all age groups.
• PEGI 7: May contain mild violence or bad language.
• PEGI 12: May contain non-realistic violence, implied violence, or sexual innuendo.
• PEGI 16: May contain realistic violence against fantasy characters, mild bad language, or sexual content.
• PEGI 18: May contain realistic violence against humanlike characters, bad language, drug use, or explicit sexual activity.

Conclusion

The European video games industry is a thriving, innovation-driven sector that is playing a crucial role in the digital transformation of Europe. With a strong focus on responsible gameplay, consumer protection, and education, the industry is well-positioned to contribute to Europe's competitiveness goals. VGE is advocating for supportive policies and continued investment in digital skills to maintain and enhance Europe's leadership in the global video game market.