ISFE-2019年欧洲视频游戏报告（英文）-2020.9-10页_4mb

2019 Key Facts Summary - ISFE

Core Content

The document presents a summary of the video games industry in Europe and key global trends for the year 2019, highlighting the sector's growth, its role in society, and the initiatives undertaken by ISFE (Interactive Software Federation of Europe) to support responsible gameplay and promote diversity and education.

Main Points

Industry Overview

• Market Size: The total EU video game market size reached €21.6 billion in 2019, marking a 3% year-on-year increase from 2018 and a 55% increase since 2014 in key European markets.
• Device Revenue Split: In key European markets, the majority of revenue comes from:
  • Consoles: 54%
  • Computers: 51%
  • Mobile/Tablet: 59%
• Next-Gen Consoles: 2020 is expected to be a significant year with the arrival of next-generation consoles.

Online Environment Trends

• Streaming Services: Since 2019, streaming and on-demand video game services have become more accessible, allowing players to enjoy games with just an internet connection.
• Player Preferences:
  • 30% of players subscribe due to the ability to play anywhere.
  • 28% of players value the convenience of no downloads.
  • 23% of players appreciate the flexibility of playing on any device.
• Internet Connectivity:
  • 43% of European players believe their internet is fast enough for streamed games.
  • 33% worry about internet drops affecting their experience.

Esports Trends

• Market Value: The global esports market was worth €776.4 million in 2019, expected to grow to €1.1 billion.
• Player Demographics:
  • The 25-34 age group is the most represented esports supporter (30%).
  • 32% of European players engage in online multiplayer modes.
  • 86% of players prefer single-player modes.
• ISFE Esports: Launched in 2019 to unite ISFE members with esports stakeholders, promoting a safe, inclusive, and responsible gaming environment. The initiative focuses on:
  • Safety and Well-being
  • Integrity and Fair Play
  • Respect and Diversity
  • Positive and Enriching Game Play

Diversity in the Industry

• ISFE's Commitment: Supports diversity campaigns like Raise the Game (UK) and Hier Spielt Vielfalt (Germany).
• Industry Statistics:
  • 66% of UK video games professionals are under 35.
  • 28% of the workforce are international.
  • 21% of the workforce identifies as LGBTQ+.
  • 81% of industry professionals have at least an undergraduate education.
• Impact on Players:
  • 45% of European players are women.
  • 3x more likely to study STEM if they play video games.

Responsible Gameplay and PEGI

• PEGI System: The pan-European age rating system aims to protect minors and inform consumers about game content.
• New Features:
  • PEGI app launched in 2019 for easy access to game information in local languages.
  • Enhanced in-game purchase descriptors to highlight paid random items.
• Parental Control Tools: Available on all major platforms, enabling parents to:
  • Set age ratings and time limits.
  • Monitor online spending and interactions.

Parental Engagement

• Awareness and Usage:
  • 66% of parents are aware of PEGI labels.
  • 85% have agreements with their children regarding game spending.
  • 35% set weekly/monthly spend limits.
  • 21% use parental control tools.
• Monitoring Methods:
  • 26% use pre-paid cards.
  • 18% monitor credit card bills.

Educational Initiatives

• Games in Schools: A project by ISFE and European Schoolnet to train teachers on using video games in education.
• MOOC Modules:
  • Why use games in the classroom?
  • Using games for thematic learning.
  • Learning games and what can be learned from them.
  • Designing games.
• Outcome: 96% of participants plan to use the course material in their teaching.

Market Data Tools

• GameTrack: Provides insights into player behavior based on volume, value, and playing habits.
• Games Sales Data (GSD): First video game chart to provide retail and digital sales data across 42 EMEA territories.

Key Players and Members

• Video Game Companies:
  • Activision Blizzard
  • Electronic Arts
  • Microsoft
  • Nintendo
  • Sony Interactive Entertainment
  • Ubisoft
  • Others: Bandai Namco, Epic Games, Roblox, etc.
• National Trade Associations:
  • Austria: OVUS
  • Belgium: BEA Interactive
  • France: S.E.L.L.
  • Germany: game
  • Italy: IIIDEA
  • Netherlands: NVPI
  • Nordic Countries: ANGI
  • Poland: SPIDOR
  • Portugal: AEPDV
  • Spain: AEVI
  • Switzerland: SIEA
  • United Kingdom: Ukie

Contact Information

• Email: info@isfe.eu
• Phone: +32 261-21777
• Address: Rue Guimard 15, 1040 Brussels
• EU Transparency Register ID: 20586492362-11
• Social Media: @ISFE_Games

Conclusion

The 2019 report emphasizes the growing influence of the video games industry in Europe, both economically and socially. ISFE continues to promote responsible gameplay, diversity, and educational value, while also adapting to new technologies like streaming and esports. The report highlights the importance of parental involvement and the role of PEGI in ensuring safe and informed gaming experiences for all.