Mondelez-2019年全球零食状况调查报告（英文）-2019.12-17页_3mb

State of Snacking: 2019 Global Consumer Snacking Trends Study Summary

Core Content Overview

This report, State of Snacking™: 2019 Global Consumer Snacking Trends Study, conducted by The Harris Poll on behalf of Mondelez International, explores the evolving role of snacking in global consumer behavior. It highlights the increasing preference for snacking over meals, the cultural and emotional significance of snacking, and the growing emphasis on wellbeing and mindful consumption.

Main Findings

1. The Global Rise of Snacking

• Convenience is king: 6 in 10 global adults (60%) prefer to eat many small meals throughout the day rather than a few large ones.
• Developing markets and millennials lead the shift: 72% of people in developing markets and 70% of millennials prefer small meals over large ones.
• Snacking as a daily necessity: 61% of adults say they can't imagine life without daily snacking moments.
• Snacking for balance: 80% of global adults appreciate having both healthy and indulgent snack options depending on the moment.

2. Snacking as a Cultural and Emotional Connector

• Food as a universal language: 79% of adults say food is their "one true universal love language."
• Snacking connects to home and family: 71% of adults say snacking reminds them of home, and 70% of parents use snack time as a way to connect with their children.
• Cultural rituals matter: 76% of adults want to pass down cultural snacking traditions to their children.
• Identity and nostalgia: 78% of millennials say food is a major part of their identity, and 76% feel nostalgic when snacking on childhood favorites.

3. Mindful and Holistic Snacking

• Indulgence is still important: 77% of adults agree that there is a time and place for both healthy and indulgent snacks.
• Snacking for emotional wellbeing: 71% of adults say snacks are as important to their mental wellbeing as their physical, and 70% say they are as important to emotional wellbeing.
• Mindful snacking is on the rise: Consumers are becoming more conscious of their eating habits, with 71% of adults saying snacking helps them control portions and manage calories.

4. Future of Snacking: Health, Personalization, and Sustainability

• Functional and personalized nutrition: 47% of people hope for more functional snacks, and 42% want more personalized nutrition.
• Health-focused ingredients: Freshness (43%), low-sugar (36%), and low-fat (31%) are the top three qualities sought in snacks.
• Sustainability and mindfulness: 66% of adults worldwide say they look for portion-controlled snacks, and 76% of those in developing countries prefer this over developed markets.
• Mindful eating is effective: Research shows that mindful eating leads to healthier habits and a more positive relationship with food.

Key Consumer Insights

• Snacking is personal: 60% of adults say snacks are more for their personal needs, while meals are for others.
• Snacking for emotional and mental health: 78% of adults snack to pamper or reward themselves, and 85% of millennials do so for comfort, mood, and "Me Time."
• Snacking as a ritual: 73% of adults say snacking gives them an essential break in their busy days, and 77% of millennials use snacking moments for quiet reflection.

Conclusion

Snacking is no longer just a quick bite; it's a cultural, emotional, and functional part of daily life. With a growing emphasis on wellbeing, personalization, and mindfulness, consumers are seeking snacks that align with their lifestyle, values, and emotional needs. Mondelez International aims to provide the "right snack, for the right moment, made the right way," by balancing indulgence with health and fostering a deeper connection between consumers and their snacking experiences.

Methodology Summary

• Survey conducted by: The Harris Poll on behalf of Mondelez International.
• Sample size: 6,068 global adults aged 18+ across 12 markets.
• Weighting: Data was weighted to reflect actual population proportions.
• Scope: The study focused on consumer behavior, preferences, and the evolving role of snacking in daily life.

Quote from Leadership

"As the complexity of our daily lives deepens, snacking is outpacing mealtime – but what, how, and why we snack is about so much more than what we eat as our relationship with food fundamentally changes."
— Dirk van de Put, Chairman & CEO, Mondelez International

"Mindful eating is a behavior that encourages eating with conscious intention and attention. It is clinically proven to lead to healthier habits and a more positive relationship with food."
— Dr. Susan Albers, Clinical Psychologist and Mindful Eating Expert

Call to Action

Mondelez International encourages consumers to Snack Mindfully, offering practical tips such as minimizing distractions, portioning snacks, and focusing on the sensory experience of eating. The report also highlights the company's commitment to sustainability and wellbeing, aligning with the evolving consumer demand for healthier and more conscious snacking choices.