2025-01-09-莱坊-Poznań_city_attractiveness_and_office_market_Q3_2024_8页_797kb
报告摘要
Strong Cities - Poznań Summary
City Attractiveness
- Population: Approximately 538,400 as of August 2023, forecasted to reach 503,800 by 2030.
- Rankings: 1st place in Poland for dynamically developing cities (CEEBE Business Services Summit & Awards 2024) and 1st in Business Friendly City category in the CEE Regions of the Future fDi Report.
- GDP Growth: 11% in the Business Friendly City and Regions of the Future category.
- GDP Per Capita: PLN 139,000 (2021, GUS).
- Investment Incentives: Average gross salary in business sector: PLN 9,271.91 (May 2024). Support for projects includes grants and consultations with special economic zones. Employer branding efforts involve promoting through media, conferences, and real estate events.
- Quality of Life: 1st place in Polish cities for quality of life (Oxford Economics ranking). Designated as a Michelin-star awarded city and recognized in global rankings for lifestyle. Features include extensive green areas (128.3 sq km), bike paths (345.3 km), public transport improvements, cultural events, and low unemployment rate (1.1%).
- Economic Indicators: Number of companies: 131,200 (August 2023). Annual GDP growth 11%.
Office Market
- Total Office Stock: 674,000 sq m as of Q3 2024, making it the 6th largest market in Poland.
- Vacancy Rate: 12.5%, the second-lowest among regional cities. Declined due to stable demand and lack of new supply.
- Asking Rents: Stable at EUR 11.00 to 15.50/sq m/month. Premium floors in key locations command higher rates.
- New Supply: 57,000 sq m under construction, highest in regional cities. Major project: AND2 (40,000 sq m) by Von der Heyden Group, scheduled for mid-2025 completion.
- Take-up: 53,000 sq m leased in Q1-Q3 2024, 7% increase from last year. Dominated by new agreements (57%), with expansions (6%) and renegotiations (37%) also significant.
- Comparison with Other Polish Cities: Poznań has lower vacancy rate and vacancy rate trends compared to cities like Szczecin and Warsaw.
HR Perspective
- Key Salary Trends for 2025: Focus on IT, cybersecurity, AI, and sustainability. Need for expert-level professionals and soft skills grows, with wage increases in high-demand areas like AI and machine learning.
- IT Sector Changes: Increasing demand for nearshoring centers and ESG managers due to Corporate Sustainability Reporting Directive. Entry-level positions migrate abroad, while middle/senior IT roles are retained for expertise.
- HR Trends: Desire for flexible work, development opportunities, and ethical values. Salary guide highlights roles like SAP Consultant, Security Engineer, and Cloud Engineer as top-demand positions with specific salary ranges.
- Desired IT Roles: SAP Consultant (PLN 25,000–29,000 gross/month), Security Engineer (PLN 18,000–25,000 gross/month), Cloud Engineer (PLN 25,000–31,000 gross/month). Skills include agility, risk communication, and cloud management.
展开完整摘要
试读结束,高清完整版pdf/doc/ppt,请点下载