2017年-数据局_德勤：千禧一代年度调研报告焦虑的千禧一代追求稳定并期望与雇主共谋变革_33页_1mb

Deloitte 2017 Millennial Survey Summary

Core Content

The 2017 Deloitte Millennial Survey explores the attitudes, concerns, and expectations of millennials across 30 countries, with a focus on their perception of the world and their role in shaping it. The survey includes responses from nearly 8,000 millennials, with a particular emphasis on those who are employed full-time, have a university degree, and work in large private-sector organizations. The report highlights a mix of anxiety and optimism, with millennials in developed economies expressing more concern about the future, while those in emerging markets show greater confidence.

Main Findings

• Global Sentiments:

  • Millennials in developed markets (e.g., Europe, North America) are generally pessimistic about the future, especially regarding social and political progress.
  • In contrast, emerging market millennials are more optimistic, particularly about economic conditions and their personal prospects.
  • Social progress is a key concern, with conflict being the primary worry in developed markets, while crime, corruption, and hunger dominate in emerging markets.

• Economic Confidence:

  • Only 34% of millennials in developed markets expect economic conditions to improve in the next 12 months, compared to 74% in emerging markets.
  • Unemployment is a growing concern, but terrorism is still the top issue in most developed countries.

• Business as a Force for Change:

  • 76% of millennials view businesses as a force for positive social impact.
  • Super-connected millennials (89%) and active citizens (80%) are the strongest advocates of business.
  • Business behavior is seen as improving, with 62% believing business leaders are committed to helping improve society, up from 2015.
  • Ethical behavior is also gaining traction, with 65% of millennials agreeing that businesses behave ethically.

• Business-Government Collaboration:

  • Millennials are split on whether businesses and governments are working well together (49% vs. 48%).
  • In developed markets, collaboration is viewed more skeptically, with countries like Chile, South Korea, Japan, and Italy showing low confidence.
  • Only 27% of millennials believe that citizens/society are the main beneficiaries of such collaboration.

• Unrealized Potential of Multinationals:

  • While 74% of millennials believe multinational companies have the potential to address societal challenges, only 59% think they are currently doing so.
  • Charities and local companies are seen as more effective in addressing issues like income inequality, corruption, and climate change.

• Empowerment and Impact:

  • 77% of millennials have engaged with charities or good causes, either through volunteering, social media, or donations.
  • Empowerment through workplace involvement leads to greater loyalty and positive attitudes toward business.
  • "Ripple effect" is a concept introduced, suggesting that small-scale local actions can have a more significant impact than large-scale protests.

• Accountability and Influence:

  • Millennials feel accountable for many global issues but limited influence.
  • Client satisfaction is the area where they feel the most accountable and influential.
  • Flexible working arrangements and purpose-driven business are key to building employee loyalty and positive performance.

Key Points

• Millennials in developed economies are more anxious and pessimistic about the future, while those in emerging markets are more optimistic.
• Terrorism is the top concern in developed markets, and unemployment is a major issue in many regions.
• Business is generally seen as a positive force, but there is a gap between potential and actual impact on societal challenges.
• Empowerment through workplace involvement in social causes is crucial for employee engagement and loyalty.
• Collaboration between business and government is mixed, with emerging markets showing more positive views.
• Social media and activism are important tools for millennials to engage with issues and feel involved in societal change.

Conclusion

The survey underscores the complex and evolving mindset of millennials, who are seeking stability and purpose in their careers. While they are concerned about global challenges, they are optimistic about the potential for positive change through business involvement and local initiatives. Employers are encouraged to align with millennial values, provide flexible working environments, and engage in social causes to build trust and loyalty among this influential workforce.