2017年-数据局_万博宣伟：自觉自愿的群策群力创新趋势系列报告之四_21页_8mb

Conscious Crowdsourcing Report Summary

Core Content

The Conscious Crowdsourcing report explores the evolving role of collaborative, purpose-driven efforts in addressing global challenges such as climate change, inequality, and health. It positions crowdsourcing as a strategic tool that leverages the collective intelligence and engagement of individuals, organizations, and sectors to co-create and implement meaningful solutions.

Conscious Crowdsourcing is defined as the use of crowdsourcing to generate awareness, action, and solutions for pressing social and environmental issues. Unlike traditional crowdfunding, it extends beyond financial support to include intellectual capital, skills, and ideas from a broad network.

Main Points

• Conscious Crowdsourcing is a multidisciplinary approach that enables organizations to harness the power of a global network to solve complex issues.
• It is driven by the need for collaboration, transparency, and shared purpose.
• The report emphasizes the importance of networked smart cities, always-on transparency, and purpose-driven data as foundational pillars for effective conscious crowdsourcing.
• It highlights the shift from slacktivism to clicktivism, where digital actions can lead to real-world impact through viral awareness and coordinated efforts.
• The report outlines a six-step roadmap for purpose-driven organizations to align with best practices in conscious crowdsourcing, focusing on communications as a key component.

Key Insights

• Crowdsourcing for social good has grown significantly with the rise of digital platforms and social media, enabling faster and broader mobilization.
• Examples of successful movements include:
  • Arab Spring (2010): Spurred democratic change through widespread protests.
  • Occupy Wall Street (2011): Highlighted income inequality and inspired related social campaigns.
  • #BlackLivesMatter (2012): Focused on systemic racism and social justice.
  • #LoveWins (2015): Celebrated the legalization of same-sex marriage.
  • Women's March (2017): Advocated for equality, diversity, and inclusion.
• Corporate involvement is increasingly important, with companies like Unilever and Samasource leading the way in integrating crowdsourcing into their business models for social impact.
• Technology and tools such as Slack, Trello, and Google apps are critical for facilitating collaboration, while platforms like Open Government Partnership and SDGfunders help track progress toward global goals.

Conscious Crowdsourcing Roadmap

Lessons for Mobilizing Networks

• Preparation: Be ready to engage with emerging issues by defining your stance and setting guidelines.
• Agility: Respond quickly and appropriately to the right moments, balancing organic and strategic content.
• Endurance: Embed the movement into long-term communications and advocacy strategies to sustain impact.

Crowdsourcing in Journalism

• Crowdsourcing has transformed journalism by enabling citizen journalism and real-time information sharing.
• Platforms like Global Voices, Grasswire, Newzulu International, and ProPublica demonstrate how crowdsourced data and stories can enhance public understanding and drive accountability.
• The report underscores the importance of verification and fact-checking in maintaining the integrity of crowdsourced journalism.

Conclusion

Conscious Crowdsourcing represents a new era of collective problem-solving, where the power of networks, technology, and shared purpose can drive significant social change. It is not just a trend but a fundamental shift in how organizations and individuals can collaborate to address global challenges. The report calls for a more integrated and strategic approach to conscious crowdsourcing, combining innovation, transparency, and inclusivity to create lasting impact.