SITA：未来十年或将塑造航空运输业的12大主要趋势_20页_1mb

SITA Innovation Report: Meet the Megatrends

Core Content

SITA's Meet the Megatrends report outlines 12 key trends that are expected to shape the future of the travel industry over the next decade. These trends span emerging technology, societal shifts, traveler behavior, and economic changes. The report emphasizes the need for collaboration, agility, and innovation to meet the evolving expectations of passengers and to ensure a seamless, trusted, safe, and sustainable travel experience.

The report is based on insights from across the travel industry, SITA's global research, and Proofs-of-Concept developed by the SITA Lab. It highlights the interconnected nature of these trends and how they form part of a broader ecosystem that will drive the industry's transformation by 2033.

Main Trends and Key Points

1. The Shifting Staff Culture and Great Resignation

• The pandemic caused a significant reduction in the workforce, with 62 million jobs lost in the Travel & Tourism sector in 2020.
• The Great Resignation has led to a workforce shortage, especially in ground handling and other critical roles.
• Companies are adapting by digitizing operations, reducing reliance on manual tasks, and focusing on automation and remote working.
• Younger generations (Millennials and Gen Z) are moving towards task/outcome-based flexi jobs, prioritizing health, wellness, and technology-enabled flexibility.
• SITA's 2022 IT Insights survey shows 9% of airlines have major programs using augmented reality (AR) for staff, and 55% are investing in R&D for AR.

2. The Millennial and Gen Z Travelers

• Younger travelers demand integrated digital journeys, pushing the industry to adopt fringe technologies.
• They are self-service first, embracing biometrics and digital passes for convenience and efficiency.
• The digital first paradigm is growing, with mobile devices acting as remote controls for travel.
• Digital identities will become the foundation of future travel, allowing seamless and secure movement without physical documents.
• SITA leads in developing solutions where your face is your passport and your mobile is your remote control.

3. Privacy, Digital Identity Rights, and Controls for Passengers

• Passengers will have greater control over their data, with privacy and consent becoming central to the digital travel experience.
• Digital identities will be interoperable and universal by 2030, allowing secure sharing across the travel ecosystem.
• SITA supports initiatives like the Safe & Seamless Traveller Journey (SSTJ) and collaborates with ICAO, IATA, and ACI to develop global standards.
• A pilot project with the Government of Aruba and Indicio Tech has demonstrated the potential of digital identity verification for fast-track entry and access to local services.

4. The Aging Traveler

• An increasing number of older passengers are traveling, with 36% of those aged 56+ in 2021 compared to 25% in 2019.
• They require more assistance, including travel concierge, mobility services, and baggage support.
• Airports and airlines will need to specialize in customer service and tailor solutions for this demographic.
• Bespoke technological solutions will be developed to meet the needs of aging travelers.

5. Full Digital Economy

• Airports are focusing on mobile payments, personalization, and ancillary services to recover from pandemic losses.
• Buy now pay later (BNPL) and cryptocurrencies are expected to play a role in the future of travel payments.
• Digital currencies will impact interline invoicing, loyalty points, and tax settlement.
• Smart retail and predictive analytics will optimize terminal commerce, increasing non-aeronautical revenue.

6. Flattened Business Organizations

• Automation and smart airports will lead to flattened organizational structures, reducing hierarchical complexity.
• Intelligent operations will enhance efficiency, job satisfaction, and specialized roles.
• AI and machine learning are being used to predict delays, optimize aircraft movements, and support real-time decision-making.
• 5G will enable real-time data sharing, predictive insights, and secure, reliable connectivity across all airport operations.

7. Airport Operations Metaverse

• Metaverse-like operations will become common in leading airports by 2030, enabling intuitive control and immersive training.
• VR and AR will be used for remote workforce engagement, simulated training, and real-time situational awareness.
• SITA's Digital Twin solution provides real-time visualization of airport operations and enables predictive scenario planning.
• Blockchain and IoT will support data-driven decisions and efficiency improvements.

8. Multimodal Travel

• Seamless intermodal travel will emerge, with single processing points across land, sea, and air.
• Trusted data exchange will be essential to coordinate multi-modal journeys and reduce disruptions.
• Blockchain and AI will support predictive analytics and real-time alerts for journey disruptions.
• Intermodal ecosystems will involve 100+ contributors, creating a connected, seamless travel experience.

9. Autonomous, Electric Vehicle Growth Supported by AI and 5G

• AI and 5G will enable connected autonomous robots, vehicles, and mobility equipment.
• These technologies will support passenger and staff mobility, improving efficiency and safety.
• Smart tugs, baggage carts, and remote-controlled wheelchairs will become standard in international airports.
• 5G will provide secure, real-time data sharing, improving predictive maintenance, situational awareness, and remote operations.

10. Sustainability

• By 2030, sustainability will be at the core of travel.
• The industry will face increased scrutiny over its carbon footprint and supply chain efficiency.
• Sustainable aviation fuels (SAF) will become ubiquitous and affordable, while hydrogen and electric engines will offer even greater efficiency.
• Data-driven decisions will be key to reducing emissions, optimizing operations, and building climate resilience.
• CCUS (Carbon Capture, Utilization, and Sequestration) will be an important tool in emissions reduction.

11. Supply Chain Transformation

• The travel industry will move from static forecasts to real-time data-driven supply chains.
• Blockchain will revolutionize MRO (Maintenance, Repair, and Overhaul), enabling automated tracking, cost savings, and increased safety.
• NFTs and digital chain of custody will replace traditional manual tracking and inconsistent systems.
• Oxford Economics highlights that 49% of supply chain leaders use real-time data insights, and 51% leverage AI and predictive analytics.

Key Information

• The travel industry is at a post-pandemic crossroads, requiring agility, resilience, and collaboration.
• Digital identity is a key enabler of seamless, secure travel, with interoperability and consent-based sharing becoming essential.
• 5G and AI are game-changers, enabling real-time operations, predictive analytics, and remote control of airport processes.
• Multimodal travel and intermodal ecosystems will drive connected, efficient journeys across all transport modes.
• Sustainability and carbon neutrality will be central to the industry's future, with data and technology playing a key role in emissions reduction and climate resilience.
• Blockchain and digital currencies will transform supply chain management and financial operations.
• Remote and flexible working is becoming the norm, especially among younger generations, and AR/VR will be instrumental in supporting this shift.

Conclusion

SITA's Meet the Megatrends report outlines a vision for the future of travel that is digital, sustainable, and interconnected. The report underscores the importance of technology-driven innovation, collaboration, and adaptation to meet the evolving needs of passengers and workforce transformation. By embracing digital identities, metaverse operations, smart retail, and blockchain, the industry can reimagine travel and deliver a seamless, safe, and sustainable experience for all.