深度-Euromonitor-了解企业趋势行业之声2021（英文）-2021.6-17页_2mb

Summary of Understanding Corporate Trends: Voice of the Industry 2021

Core Content

This report from Euromonitor International provides an overview of key corporate trends and insights observed by industry professionals in 2021, focusing on customer engagement and workplace transformation. It highlights how the pandemic has accelerated changes in both retail and workplace environments, leading to a redefinition of business priorities and strategies.

Main Views

1. Corporate Priorities for 2021

• Recovery and growth are the primary objectives for most global professionals.
• Companies must align their offerings with changing consumer values and expectations.
• Workplace adaptation and technology investment are crucial for long-term success.

2. Catering to Different Styles of Shopping

• The pandemic has shifted consumer shopping habits, with a greater focus on safety and convenience.
• In-store shopping is evolving to meet these new expectations, with safety measures such as mask-wearing, hand sanitiser availability, and limited in-store capacity becoming standard.
• E-commerce and omnichannel strategies have gained momentum, especially in regions like North America, where home delivery, click-and-collect, and contactless payments are highly valued.

3. A Changing View of the Workplace

• The pandemic has made remote and hybrid work the norm for many industries.
• Over 60% of professionals expect remote work to be permanent.
• Companies are rethinking office space, with some selling or repurposing unused areas to reduce costs and support sustainability goals.

4. Evolving Technology and Digital Tools

• The digital transformation of businesses has been significantly accelerated by the pandemic.
• Technology investments such as personalised marketing, mobile apps, and improved website navigation are being prioritised.
• Barriers to digital adoption include a lack of tech resources, cultural resistance, and inadequate IT infrastructure, though these challenges are becoming more manageable.

Key Insights

Customer-Centric Strategies

• 75% of professionals believe their company uses consumer insights in strategy planning.
• Meeting customers wherever they choose to shop is a top priority, with a focus on both in-store and online experiences.

E-commerce and Omnichannel Growth

• 91% of retailers reported an increase in online sales compared to 2019.
• 39% of businesses expect to shift from physical to online platforms in the next 12 months.
• 46.6% of businesses plan to invest in e-commerce and omnichannel distribution to prevent future risks.

Workplace Transformation

• 42% of consumers value strong work-life balance.
• Companies are rethinking office environments to create flexible, sustainable, and productive spaces.
• 20% of businesses have seen digital transformation accelerated by at least three years due to the pandemic.

Case Studies

H&M: Adapting to the New Normal

• H&M, the fourth-largest fashion brand, temporarily closed 4,000 stores during the pandemic.
• Despite increased online sales, net sales declined by 50% in Q2 2020.
• The company plans to close 250 stores globally in 2021 to focus on online growth.

ABN Amro: Rethinking Office Space

• ABN Amro is selling its head office and redesigning its second location in Amsterdam.
• The goal is to create a flexible, sustainable workplace that supports remote and hybrid work.
• The bank is also aiming for energy efficiency and "beyond Paris-Proof" standards.

Looking Ahead

• Companies are preparing for future risks by focusing on remote work, digital adoption, and communication.
• Scenario planning is becoming more common, with half of surveyed companies evaluating future economic risks.
• Euromonitor International continues to track cross-industry trends and provide strategic insights to help businesses adapt and thrive.

About the Author

• Lisa Holmes is the Senior Global Head of Surveys at Euromonitor International.
• She oversees survey development, data analysis, and reporting, focusing on consumer behavior and segmentation.
• Her work helps businesses understand consumer trends and make informed strategic decisions.

How Euromonitor International Can Help

• Provides strategic intelligence across various industries.
• Offers comprehensive insights on consumer goods, B2B, and service sectors.
• Supports businesses in understanding market trends, customer behavior, and workplace dynamics.

Conclusion

The report underscores the importance of adapting to new consumer and employee expectations in the post-pandemic world. It highlights the shift towards digital and flexible work models, the evolution of in-store shopping experiences, and the need for strategic investment in both technology and customer engagement to ensure long-term business success.